increase perceived value

“Stick Out Your Tongue And Say Ahh…” To Build Sales Value

You’ve spent years perfecting your craft and learning everything there is to know about what you sell and the competition. However, you have to be careful not to allow that knowledge to flow too swiftly. The Instant Response Of course, some products and services require light-speed responses, but selling most products and services today, requires more of a consultative approach….

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3 Critical Reasons Why You Should NEVER Reveal The Price Until You’ve Built Up The Value

You know the age-old Golden Rule—“Do not reveal the price until the end.” Even if you are new to sales, management has told you that you have to wait until the closing stages before you tell the prospect the price. However, does such a rule or concept still have merit, especially in dealing with today’s modern and educated buyer? Since…

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3 Ways To Increase Perceived Value During The Sales Interaction

Increasing the value concept

One certain way to increase sales is to increase the perceived value of your product or service. The sale often takes place when the prospect feels that the value of the product is significantly greater than the value of the money.  Once the benefits outweigh the costs, you are in position to do business. Below are a few tips to…

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