increasing value

How To Increase Your Value To Clients Without Dropping Your Price

Increasing value for money

When someone says “That’s good value!” what do they mean? Well, there are a number of ways of interpreting value and it can mean different things to different people. For some of your customers, it could mean the actual price they are considering paying. For others, it could enhance their overall satisfaction and experience with the products or services. And…

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How To Increase Value, How To Find Your Customer’s Value Perception, & Albert Einstein on Thinking at Different Levels

Episode 3 – How To Increase Value, How To Find Your Customer’s Value Perception, & Albert Einstein on Thinking at Different Levels Episode 2: Loads Bubbling Podcast How To Increase Value, How To Find Your Customer’s Value Perception, & Albert Einstein on Thinking at Different Levels This podcast includes: How to Increase the Value in your Product/Service How To Find…

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3 Key Drivers That Increase Value In Your Client’s Eyes

Value

How many times do your clients talk about you reducing your prices? What do you say when the issue of price is brought up by the prospect? In which direction do you take the conversation when price is the biggest stumbling block? For most salespeople, price is the biggest objection they have to overcome, and they do it by justifying…

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How Pain and Gain Can Help Clients Make Decisions

When we are working with a client, we need to know what would be the best way to encourage them to make decisions that draw them to our products and services. It’s been known for some time by psychologists that people are driven in two different directions when they are making decisions. One way is ‘away from’ pain; the other…

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Improving Your Value Proposition

As the saying goes, ‘Beauty is in the eye of the beholder’. Well, just as each person has their own individual idea of what constitutes beauty, each prospect will have their own concept of what ‘value’ means to them. There’s no ‘one-size-fits-all’ when it comes to this idea of value in the prospect’s mind. How you present value to the…

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Make Your Solution Essential Rather Than Desirable

On our courses, we often ask sales people ‘what exactly do you sell?‘ After we’ve got through the list of products and services, they cotton on that people, their prospects,  don’t buy those things. So we get answers like ‘solutions to problems’ and ‘opportunities to expand their businesses’. But are those obvious answers always correct? Yes and No! Often your…

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