Key Account Management Strategies

Unrecognizable business manager scaling up sales and marketing via artificial intelligence app. B2B technology concept for machine and deep learning, AI, complex IT ecosystem, lead generation.

Key Account Managers (KAMs) are the stock-in-trade for many businesses, as they have the responsibility of bringing in much of the business that keeps our business ticking over. What are some of the strategies that KAMs should follow that will give us the ability to compete effectively and bring in more business, while developing the connections with people who can…

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7 Different Key Account Management Definitions. Which One Is Yours?

Torso of male sales manager in blue business suit is identifying a KEY ACCOUNT. Business concept for managing and maintaining valuable business relationships and training of company representatives.

So, what exactly is a Key Account? Think about your own organisation and what you class as a key account. There are many key account management definitions out there but here are the 7 most common types of classification: 1. Are they just the big ones? 2. Are they the ones you mustn’t lose? 3. Are they the ones that…

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