sales

How To Sell A Product To A Customer?

When you think of a salesperson, what immediately springs to mind? Is it the old ‘snake-oil’ salesperson of old who put their foot in the door, or never stops talking, or puts undue pressure on you to ‘sign today’? Hopefully, that age-old metaphor is long dead. But there are still people for whom the very notion of being ‘sold-to’ strikes…

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