story telling in sales

Why Storytelling Is Becoming The #1 Sales Skill To Master

Businessman holding card saying the power of storytelling

As we were growing up, one of our fondest memories is often associated with sitting on our parent’s knee, being read a story. It created that initial and long-lasting bond between us. Maybe we were intrigued by a fairy-tale, or inspired by a true story of courage and bravery. Whatever it was, the fact we were regaled with a story…

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Sales Tales: How Stories Can Increase Your Sales Success

‘Let me tell you a story…” I remember my mum using those words many times, and it used to grab my attention as I was whisked away into far-off lands, awed by mythical creatures and fairy-tale events. I was hooked on those stories, as they helped to generate ideas for play and increased my creative thinking skills. Stories are the…

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