the new cold call

5 Tips For Handling Today’s NEW Cold Call

In the recent post, “Today’s Warm Call is the New Cold Call,” I uncovered the fact that with today’s modern prospecting avenues, sales people are often able to establish some contact with a prospective customer before making a telephone call.  In that sense, the traditional cold call is becoming a thing of the past. However, I also pointed out that…

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Today’s Warm Call Is The New Cold Call

You may have heard people say things like, “Today’s 50 is the new 40…,”  in that someone 50 years old today, due to a more active and healthy lifestyle, is more considered a person of only 40 years of age now, as compared to a few decades ago.    Well, today’s 50 may be the new 40, and 40 may be…

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