typesofbuyer

How To Educate Your Buyer With New Perspectives

Business people meeting at office and use post it notes to share idea. Brainstorming concept. Sticky note on glass wall.

We often encounter prospects who are comfortable. By that, I mean they are happy with their current situation and don’t want, or need, to change their perspective. In these situations, salespeople often find it difficult to progress the conversation. They see the obstacle of ‘the comfort zone’ as being a major obstacle in working with the potential buyer. It also…

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