Written by Sean McPheat |
There’s a new kid in town to help you build your network of prospects and clients.
And that new kid on the block is called Social Media.
Now as cold calling is becoming more and more difficult and hunting out prospects is becoming harder than ever before, you need to look at alternative and modern ways to build your network and to help turn strangers into friends and friends into clients.
Basically, you need to hang where they hang out.
Historically that would have been at trade shows, networking events, seminars and breakfast clubs and whilst these are still effective, there are more cost and time efficient methods of joining in with the crowd from the comfort of your own home or office.
And this is why social media is becoming a BIG PLAYER. It’s the modern day version of the network club.
So let me give you just three social media sites that I’m getting a lot of business from. If I were you, I’d join in too!
Twitter is becoming the “new facebook”.
Twitter is a free social networking and micro-blogging service that allows users to send updates (otherwise known as tweets) which are text-based.
Follow me and see what it’s all about. Be warned it’s addictive!
LinkedIn is a business-oriented social networking site and the beauty of this site is that you can start your own discussion groups too that can position yourself as an authority in your industry.
Join my network at: http://www.linkedin.com/in/seanmcpheat
Soon you can build up a valuable prospect base and position yourself as “THE” person to turn to in your field.
Love it or loathe it but Facebook has brought me in a lot of money.
But make sure you use it in the right way. If it’s for business, then make sure that you haven’t got some pictures of you naked on a stag do! Make it personal but professional.
I’ve only been part of Facebook for a couple of months but have already got 1,200 friends.
Want to be my friend? Pretty please?!
Click here: JOIN MY FACEBOOK FRIENDS
I’ll leave how to use each of these social media sites to another blog post. But for now come on in the water’s lovely!
Check out our Social Selling Training course to do this in the right way.
Originally published: 17 February, 2009