11 Quick Tips On How To Best Prepare For A Sales Pitch

At some point in the sales process we need to make our pitch. This is an area where most salespeople could do a lot better. Most people in sales present a standard pitch that all their customers get to hear. This doesn’t work! People are different and buy for different reasons. When people buy things buyers have what we call…

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How To Tweak Your Mindset To Improve Your Cold Calling Performance

Do you make cold calls to generate leads? If you do, do you actually like making them? Well, whether it is your full time job to make them or whether they are part of your job, the vast majority of people who have to make them do not like doing so. I actually put this down to the way that cold…

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The 4 Most Common Buyer Types (And How To Sell To Them!)

One feature of modern, relationship selling is that we need to understand about peoples’ preferred buying behaviour if we are to sell to more of them. It is a fact that people buy differently. Some people prefer to buy quickly, others slowly. Some people need a lot of information and detail, for others a sheet of A4 with bullet points…

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Prospecting Skills: How To Differentiate Between Wants & Needs

I went to lunch with a client  a week ago and they insisted we go to a very specific restaurant not far from his office, but still a brisk ten-minute walk. We passed several buzzing and vibrant restaurants on the way, but he was adamant that we go to ‘his’ favourite. I had no problem with this, even with the…

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