Essential Selling Skills Training

Essential Selling Skills Training

Become A More Effective Sales Person By Receiving A Thorough Grounding
In All Of The Main Essential Skills Of Selling & Closing Business

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Essential Selling 
Skills Training Course

Course Overview

Our 2-Day Essential Selling Skills Training Course is designed to provide you with the techniques and strategies to understand the sales process and how to overcome objections so that you will close more sales and exceed your targets during these COVID-19 times and beyond.

The course is a formally endorsed qualification by the Institute of Sales Management (ISM) and upon attending the course you will receive the “Selling Skills Professional” certificate from the ISM.

ISM endorsement is the industry recognised benchmark for high quality sales training programmes.

Supported by their quality assurance system, endorsement confirms that our training programme is professionally designed and delivered to exacting standards.

The course is also CPD Certified (Continuing Professional Development) and after attending the course you will receive a CPD Certificate at no extra cost.

Selling Skills Professional Certificate CPD logo

Who Will Benefit From Our Essential Sales Course?

  • Field salespeople
  • Business to business salespeople
  • Salespeople who have had no formal training on the subject before
  • Salespeople who need a refresher and need to get “back to basics” and refocus their time and effort
  • New salespeople
  • Client relationship managers
  • Account managers
  • Business development managers
  • Commercial managers


What Will You Gain From The Course?

  • Learn the difference between an average salesperson and a superstar salesperson
  • Learn how to identify the specific needs of your client and how to match these with what you are selling/offering
  • Learn how to prepare for sales presentations and calls
  • Learn how to overcome objections and excuses in a positive and influential manner
  • Learn how to build up credibility and “likeability” from your prospect
  • Learn how to elicit your prospects needs and desires and how to read these
  • Enhance your questioning and listening skills
  • Learn how to use body language and non-verbal communication to your advantage – how to influence your client without them knowing!
  • Learn how to understand the motivations of your prospects
  • Learn techniques of how to get to that “YES” and close the sale
  • How to get your point across without the waffle
  • Learn how to build effortless rapport with your prospects
  • Learn how to make that positive first impression
  • Learn how to generate business over the telephone


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Essential Selling Skills Training Agenda

Day 1

Introduction & Objectives

How To Be A Superstar Sales Person

We start by looking at the differences between average salespeople and those that are at the very top of their profession. What makes them so special? What makes an outstanding salesperson? How does COVID-19 change the selling landscape and what it means to you as a sales person.

Understanding The Sales Process

Learn the different stages of the sales cycle. How is a sale made? What will influence a decision? How buying decisions are processed in our prospect’s brain! What you need to do in order to influence their decision.


Learning How To Understand Your Prospects Needs

Learn how to step into the clients shoes and see the situation from their position. Learn how to adapt your approach based upon what they want.

Learn how to position yourself, your company and your product in light of what they want and how they want it.

The Techniques & Communication Skills Of Superstar Sales People

Learn how to ask the right questions at the right time. Learn different selling techniques and models. Consultative and collaborative selling models.

Learn how to listen attentively and use the information that the prospect gives you to your advantage.

Learn how to read body language and buying signals. Learn how to build effortless rapport with your prospect.



Day 2

Recap & The Day Ahead

How To Overcome Objections & Excuses

Learn how to overcome the negative responses that you receive from your prospect and how to turn these around into positive situations. Learn how to overcome price objections, learn how to overcome stalling.

How To Get To The Close & Ask For The Business

So many people feel uncomfortable asking for the business but this need not be the case. During this session, you will cover some strategies on how to identify buying signals, know when is the right time to close and how to close down more prospects than you ever have before.


How To Make Effective Sales Presentations & Sales Calls

Learn how to plan out and structure sales presentations, sales calls and talks. Learn how to work out what to focus on and what style to deliver the presentation in.

Business Development Over The Telephone

How to generate leads and appointments over the telephone. Cold calling techniques, essential telesales skills, opening statements, how to get through the gatekeeper. What to do if you are going down a dead end.

Actual words, sentences, terminology and phrases to use – we’ll give them to you! What to do if your mind goes blank.

How to respond over the telephone to responses like:

– “I haven’t got the time”

– “Call me back later”

– “We are using someone else”

– “We don’t have the budget”

– “I’m not interested”

– “Just send me some information”

Close & Actions


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Reviews From Previous Attendees


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Feedback From The Last 72 Sales Professionals Who Attended This Course




Location Hiltongarden
Coventry Centre
Location Central London
Course information

The course fees are £495 + vat.

The Essential Selling Skills Course is a formally endorsed qualification by the ISM and is also CPD Certified.

Upon attending the course you will receive the “Selling Skills Professional” certificate from the ISM and a CPD certificate.

Start/Finish Times

Start: 9.30am

Finish: 4.30 – 5.00pm

Selling Skills Professional Certificate CPD logo

Included Within The Registration Fee:

  • Course manual
  • Course materials
  • Buffet lunch
  • Servings of tea and coffee throughout the day
  • ISM “Selling Skills Professional” certificate & CPD certificate
  • Unlimited email and telephone support from your trainer after the course

Please click on BOOK NOW below to reserve your place. We will then confirm the booking through email and will send you the joining instructions and invoice.

On-Going Support After The Workshop

After we have delivered your programme we do not just shake hands and take your money. We like to offer you some ongoing support.

Included within the cost are the following unique support options that are available to you.


Selling Skills Training FAQ

How can I improve my sales skills?

You can of course attend this course to improve but there are lots of other ways that you can improve your sales skills. Here are just a few:

  • Sales books
  • Blogs
  • Audios
  • Videos
  • Webinars
  • Coaching
  • Mentoring
  • Action learning sets
  • Shadowing
  • Knowledge share
  • Brainstorming in a sales team meeting

Improving your sales skills is more like a mindset. Any other profession like a lawyer or a doctor has more than 10,000 hours of study to master their profession whilst us salespeople seem to be way behind.

Look to improve one element of your sales approach at a time. Attempting too many things at once will not enable you to understand what is working and what isn’t.

Will this course improve my sales communication skills?

Yes. This programme is focused on all the essential soft skills that are required to become a top salesperson. Sales communication skills is at the top of the list in terms of being able to listen attentively, ask relevant and timely questions and to also be able to influence and persuade others.

To overcome any resistance or objections that you might face your communication and presentation skills need to be on point and that’s exactly what this course is built around.

A lot of people think that salespeople need the “gift of the gab” This is not the case. All communication skills can be learned and then implemented. It takes practice and application.

Does this course cater for all products and services?

Whilst this workshop is focused on all the essential sales skills that are required for a successful career, it is more geared around Business to Business and Business to Consumer sales. It covers a solid curriculum of all the sales skills needed for success.

It does not cover specific retail sales techniques because that is a very niche topic in terms of the approach and the sales transaction.

What type of sales jobs is this sales skills training suitable for?

Some of the sales jobs and roles include:

  • Sales rep
  • Sales consultant
  • Sales executive
  • Business development manager
  • Sales agent
  • Account manager
  • Relationship manager
  • Sales manager
  • Account executive
  • Account manager

What is the structure of this sales skills training?

It’s not chalk and talk! You can expect an engaging, fun, and practical experience where you will discover the theory behind the approach and then how to put the learning into practice.

Expect discussions, live plays, role plays, scenario walk throughs and individual work.

We run this course both as a face-to-face workshop and webinar. The approach differs based on the delivery method used.

Either way, all of our learners will receive a formal certification from the ISM, the Institute of Sales Management.

More Open Courses

Here are some more open courses that we run throughout the UK.

Our most popular venues are London, Manchester and Coventry.

Improve Your Essential Selling Skills With Some Of Our Popular And Relevant Blogs

Have You Got Any Training Requirements or Questions?

Our L&D and Training Team are here waiting to help you.

Please call us on 0333 320 2883 or click below.

Make An Enquiry