Sales Training Courses
We’re MTD, an award-winning sales training company trusted by businesses big and small. We work with famous global brands and SMEs alike, offering a range of solutions, including open sales training courses, bespoke in-house development programmes, digital solutions, and assessments.
Our approach is flexible, and we can provide both off-the-shelf and customised options to suit your needs. We understand that every business is unique, so we offer a blended approach to sales training that can deliver high-quality techniques in various ways to ensure a real and tangible difference in your sales performance.
At MTD, we are dedicated to helping businesses achieve their sales goals. Contact us today to learn how we can support your sales growth.
Award Winning Sales Training Courses
Bespoke training. Custom design & delivery.
Unrivalled tools to help embed the learning.
- Sales training topics, materials and delivery style matched to your needs.
- Short 1 to 3 day courses or longer, on-going sales training programmes.
- Blended learning options available that combine face to face and online.
Want to know more?
Please speak to one of our team or use
our online form to make an enquiry
UK Based Open Courses
Whether you’re new to sales or looking to take your skills to the next level, we offer a wide range of sales training courses at different locations throughout the UK.
Our sales courses are designed to provide you with the skills, techniques, and behaviours that can make a real impact on your sales results. But we don’t stop there. We offer unrivalled levels of post-course support to help you implement what you’ve learned and keep your skills sharp.
All courses are accredited by the Institute of Sales Management (ISM), so you can be sure that you’re receiving high-quality training. You’ll even receive a formal ISM certification at the end of your course, along with our standard CPD certificate of attendance.
Below, you’ll find quick links to some of our most popular open and customised sales training courses and solutions based in the UK. Don’t see what you’re looking for? Contact us today to discuss how we can create a bespoke solution tailored to your needs.

Customised Training Options
We understand that each business is unique, and that’s why we offer a completely bespoke In-House Training Course, Sales Coaching, Sales Apprenticeships, or ongoing Sales Development Programme that’s tailored to your exact requirements. We’ll ensure that the training is centred around what you sell and how you sell it, so you can see real results.
Our goal is to provide your sales teams with the very latest tools, approaches, and techniques to help them win more business and farm their existing accounts more effectively. We know that your sales team is a vital part of your business, and that’s why we’re committed to delivering high-quality training that can make a real difference to your bottom line.
Contact us today to discuss how we can create a bespoke training solution that’s right for your business. Let’s help your sales team achieve their full potential!
Want to know more?
Please speak to one of our team or use
our online form to make an enquiry
Audit Your Sales Skills For Free
If you’re looking to improve your selling skills, then this is the perfect place to start. Our 64-question training needs analysis will help you identify the areas where you need to improve.
We’ll ask you a range of questions about your sales technique, your product and service knowledge, the sales process, your sales strategy, how you prospect, and everything else that makes up an effective sales professional. You’ll receive a personalised 19-page report with recommendations on what you need to improve.
Over 10,000 sales professionals from the UK and around the world have already benefited from the report and are having better sales conversations and closing more business because of it. And the best part? The analysis is completely free.
Take the Sales DNA Test and start your journey towards becoming a more effective sales professional today.

Benchmark Your Sales Capability
We know that assessing your sales skills is a crucial step in improving your sales performance, and that’s why we offer two types of Sales Assessment to suit your needs.
Choose from our competency-based assessments or our personality-based assessments from our comprehensive library. Our competency-based assessments have been created using the benchmarks set by the National Occupation Standards and from the Institute of Sales Management for each sales role. We can even benchmark your sales team using your own competency framework if you have one.
We also offer several personality assessments that tap into the motivation, mindset, and behaviours of your salespeople to determine how they do their job, whether they will be successful, and why they love to do it! These assessments can provide valuable insights into your team’s strengths and weaknesses, helping you to build a stronger, more effective sales team.
Why Choose Us?

Practical Sales Training
At MTD, we understand the value of practical training programmes that focus on real-world sales techniques. We won’t bog you down with excessive theory – our courses are engaging and designed to help you sell more and shorten your sales cycle. Whether you’re experienced in sales or new to the game, our approach is tailored to suit your needs.

Flexible Solutions for Every Sales Team
We believe every sales team is unique, which is why we offer flexible solutions to cater to all levels of experience and sales competence. Whether your team has had no formal sales training or are seasoned professionals, we can provide a solution that is right for them. From sales prospecting and negotiation to complex sales training, we have it all, and we’ll deliver it in a way that’s ideal for you.

Full-Service Approach
We provide a broad range of sales solutions, from strategic selling to sales management, telesales, and sales training for beginners. We have a range of diagnostics that can help your sales teamwork out their training needs, and we’ll recommend suitable development solutions. Our aim is to create a successful personal learning journey for all sales teams.

Proven Track Record
We’ve won awards and improved sales performance for countless clients. The proof of the pudding is in the eating, and our clients can attest to the impact we’ve made on their salespeople. Our independent feedback scores on Feefo are visible for all to see, so you know you’re in safe hands when you choose MTD as your provider.

Sales Trainers with Real-World Experience
We hand-pick sales trainers who are the right fit for your culture and the sales skills you want to improve. All our facilitators have had successful sales careers in the past and can command “street cred” with your teams. Your salespeople will be trained by seasoned sales professionals who understand what it takes to succeed in the industry.

Ongoing Support and Resources
Our commitment to your success doesn’t end after the training is complete. We provide your sales reps and teams with tools, resources, and ongoing support to embed their learning into their everyday sales activity. Unlike other sales training companies that take your money and run, we’ll be on hand to help you every step of the way.
Want to know more?
Please speak to one of our team or use
our online form to make an enquiry
Improve Your Sales Figures With These FREE Resources
Improve your sales skills and sales performance by using our extensive training resources.
These include our guidebooks – “450 Sales Questions“ and “The Sales Manager’s Guidebook”
that have had over 50,000 downloads on the internet. Both receive rave reviews and are yours for free.

SalesDNA Skills Audit
Answer 64 questions related to how you sell and receive a 19-page personalised report on the findings.

Guides & Reports
Learn more about sales questioning technique and what to ask as well as sales leadership techniques and strategies.

Sales Blog
Over 1,000 tips and articles on all different topics. Practical advice and help on all steps of the sales process.

Audios
Download to your phone or desktop. Includes getting past gatekeepers, overcoming objections and how to build value.

Sales Technique Videos
Receive 4 sales improvement videos and 5 audios to help you win more business at higher margins. Practical and engaging.

Sales Qualifications
Discover how we can provide sales qualifications for you and your sales teams. ISM endorsed and certified.
FAQs About Our Sales Training Courses

Where can I attend your sales training courses?
We host our open courses at multiple locations across the UK, including London, Manchester, Coventry, and Heathrow. Our in-house training courses can be held at your company’s premises anywhere in the UK. Plus, with over 50 trainers that cover Europe and the Rest of the World, we have a global presence!

What sales certification do you offer?
Our courses are certified through the Institute of Sales Management and CPD, which means you’ll receive an ISM and CPD certificate upon completion. We can also provide certification for our sales training programmes if you require it.

How can you help me choose the right sales course?
Our expert learning & development team can guide you in selecting the course that best suits your needs. They won’t push a hard sell – instead, they’ll listen to your requirements and objectives to offer practical advice.

How can you customise a sales training programme for me?
We pride ourselves on developing tailored sales training programmes. Our team will get to know you, your goals, and your objectives in-depth to create an outline for your review and discussion.

What is the process for submitting a request for proposal?
Simply send us your request and we’ll review it to ensure we can deliver a high-quality programme that meets your needs. We don’t say “yes” to everything, but we’ll respond to your request accordingly.

Do you offer free sales resources?
We offer a wide range of free resources, including videos, audios, diagnostics, and special reports. Visit our Free Sales Resources page to access them. Plus, sign up for our weekly email sales tips to stay on top of the latest trends in sales.

How much does a sales training course cost?
The cost of our courses depends on the duration and the blend of design and delivery methods we use. Our open courses have fixed costs, while our customised solutions are created and quoted based on your exact requirements.

What are the credentials of your sales trainers?
Our trainers have all had successful careers in sales and are top performers in their field. They bring real-world experience and knowledge to connect with your sales team and provide valuable insights.

Where can I find more information on your sales courses?
Browse our website and explore the different types of selling solutions and programmes we offer. You’ll find more than just courses – we also provide assessments and a range of free resources to help you improve your sales skills.

How many people attend each sales course?
Our sales training courses are designed to be practical and inclusive, with a focus on real-world techniques. We limit the number of learners to between 10 and 12 so everyone can participate, be heard, and get the most out of the course.
Want to know more?
Please speak to one of our team or use
our online form to make an enquiry