Sales Management Training Course
As a sales manager, you face the daunting task of leading a team of professionals, newcomers, or a combination thereof to achieve top performance. This can be an overwhelming responsibility that begs the questions: Where do you begin? How can you motivate your team to sell? What is the best strategy for setting challenging, yet achievable sales targets? And how do you build the skills of your team while earning their respect?
Our 2-Day Sales Management Training workshop is designed to provide the answers to these critical questions and more. Through our comprehensive course, you will acquire the skills necessary for successful sales management and leadership. This course is grounded in practical strategies and real-world scenarios that will allow you to motivate your team, establish challenging goals, and develop the skills of each individual member of your team.
Upon completion of the workshop, you will receive a “Professional Sales Manager” certificate from the prestigious Institute of Sales Management.
The course is also CPD Certified, providing you with an opportunity to receive a CPD Certificate at no additional cost. As a sales manager, you know that the importance of professional development cannot be overstated, and this certification serves as a testament to your commitment to advancing your career.
Whether you are a seasoned professional or a new sales manager, our Sales Management Training workshop is an excellent investment in your success. Take the first step towards becoming a top-performing sales manager and leading your team to success.
Upcoming Dates
What Will You Gain From The Course?
- Learn how to earn the trust and respect of your team
- Learn how to increase your team’s productivity through learning effective sales training and coaching skills
- Learn the duties and the role of a successful sales manager
- Learn how to set targets and objectives with your people
- Learn how to set up and run effective sales meetings
- Learn how to motivate different personality types
- Learn how to foster a team spirit of high performance
- Learn how to coach your sales team
- Learn how to settle disputes and disagreements in your team
- Learn effective management skills
- Learn how to put together a sales plan that guarantees success
Who Will Benefit From Our Sales Management Course?
- Sales Managers
- Sales Leaders
- Sales Directors
- Head Of Sales
Sales Management Training Course Agenda
Day 1
Introduction & Objectives
What Makes An Effective Sales Manager?
- Learn the difference between sales management and sales leadership.
- Understand the key responsibilities of a sales manager.
- Learn what makes an outstanding sales manager and what you should and should not be doing.
Exploring Your Sales Managerial Style & Potential
- Take a managerial assessment to determine your preferred sales management style and its implications for your sales team.
Communication & Influencing Skills
- Learn how to communicate in a clear, concise, and positive manner with your sales team.
- Understand the importance of non-verbal communication and how to influence others to see your point of view effectively.
Sales Coaching & Feedback Skills
- Learn how to sales coach and give feedback to your sales teams.
- Understand different models of sales coaching and how to give positive and constructive feedback to fit the situation, such as formal coaching sessions, on-the-job sales coaching, and reviews.
Day 2
Recap & The Day Ahead
Managing Sales Performance
- Learn how to set sales goals, objectives, and development plans for your staff.
- Understand how to review sales performance and manage under-performers.
- Learn how to deal with difficult people in an effective manner.
- Learn how to keep high sales achievers motivated.
How To Run Highly Effective Sales Meetings
- Learn how to structure your sales meetings for maximum productivity and focus.
- Understand how to analyse figures and brainstorm new approaches.
Building High Performance Sales Teams
- Learn how to gel all the members in your sales team to work together and exceed targets.
Motivation Skills & Understanding Others
- Learn how to elicit your sales team’s motivations, values, and beliefs.
- Understand how to tailor your communications to motivate them to do an outstanding job in all that they do.
Reviews From Previous Attendees
Feedback From The Last 72 Sales Professionals Who Attended This Course




The course fees are £495 + vat.
The Sales Management Skills Course is a formally endorsed qualification by the ISM and is also CPD Certified.
Upon attending the course you will receive the “Professional Sales Manager” certificate from the ISM and a CPD certificate.
Start/Finish Times
Start: 9.30am
Finish: 4.30 – 5.00pm
Included Within The Registration Fee:
- Course manual
- Course materials
- Buffet lunch
- Servings of tea and coffee throughout the day
- ISM “Professional Sales Manager” certificate & CPD certificate
- Unlimited email and telephone support from your trainer after the course
Please click on BOOK NOW below to reserve your place. We will then confirm the booking through email and will send you the joining instructions and invoice.
On-Going Support After The Workshop
After we have delivered your programme we do not just shake hands and take your money. We like to offer you some ongoing support.
Included within the cost are the following unique support options that are available to you.
Sales Management Training FAQs
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More Open Courses
Our most popular venues are London, Manchester and Coventry.
Want to know more?
Please speak to one of our team or use
our online form to make an enquiry