Our Team

Meet our sales trainers, consultants and back office staff

Our Team
Meet some of our sales trainers and head office staff

Our team design and deliver sales training workshops, coaching and consulting solutions, and development programmes across the UK, Europe, US, and the Middle East

Sean McPheat

Founder and Managing Director of MTD Sales Training, Sean McPheat has been referred to in the national press as a thought leader on modern day selling. Sean is a bestselling author, a much sought-after international speaker and his passion and expertise lies in his ability to generate increased revenues and profits for his clients.

Sean was the first pioneer behind social selling and social prospecting within the UK. His book “eselling®” – about how to use the internet and social media for prospecting and selling, became an instant #1 Amazon bestseller and he has travelled the world to keynote to eager sales audiences wanting to know how to use the likes of LinkedIn, Twitter and Facebook to help them with their selling. 

Sean has appeared on TV on several occasions as an expert in the field of personal and professional development.

Being a finalist in the British Business Awards for his Entrepreneurial achievements, Sean knows what makes businesses successful. He’s also been included in the Who’s Who Of Britain’s Business Elite and has judged young entrepreneurs in the Young Enterprise Programme but was not as horrible as Simon Cowell (well almost!)

Sean was also a finalist in the 2012 BESMA Awards for Sales Trainer of the Year and also the 2013 Training Journal Awards for Learning & Development Professional of the Year.


Sean has been featured on CNN International, BBC, ITV, The Guardian, Arena Magazine , Marketing Weekly, Raw Entrepreneur, Mind Your Business, The Training Journal, The Hong Kong HR Journal and radio stations such as BBC WM and LBC (London’s Big Conversation) and has over 250 other media credits to his name.

In addition to being one of the top sales trainers around, Sean is a much sought-after motivational speaker and media figure on all topics related to sales, business improvement and entrepreneurialism.

Having built MTD Training from a bank balance of zero he’s living proof that with hard work and the right strategy, that anything is possible!

Sean’s weekly email tips go out to over 60,000 people interested in sales and management.

“Sean’s style was excellent and really made me want to learn more. It was upbeat, energetic and fun”

Olivia McLaughlan – Claire’s Accessories

“Thanks to Sean’s wonderful tips, techniques and his humour and approach I was able to understand what I needed to do back in the workplace to run effective meetings. The practical exercises were fun and I really got some meaningful learning out of each one – Sean had the uncanny knack of being able to make learning an enjoyable process for the whole 2 days. Thanks!”

Ian Dobson – Lloyds TSB

“I had a really great time and it will be really useful going forward. Was exactly the insight and catalyst I needed to step up my game. A very good course”

Steven Wyer – Capital One Bank

“The course was exceptional. What I liked about it was that it was very good information, funny, affirming (as individuals and as a group), practical and has benefits far beyond the content. The facilitation was excellent.Thanks for all this. You are an exceptional person Sean and it was great being on the course”

Susan Grant – Duni

“A really BIG THANK YOU Sean. The course was BRILLIANT. I really did appreciate all your help and training getting me over the final hurdle – I couldn’t have done it without your encouragement and input, it was as you say AWESOME”

Ian Daniels – Greencell

“After the training had finished my manager could not believe the impact that Sean had on me. He thought he had employed another person!”

Phil Hayman – Faccenda

Mark Williams

Mark specialises in the design and delivery of sales training courses and ongoing sales development programmes. As a sales improvement specialist, Mark is always in great demand and he has managed programmes across the UK, Europe, Japan, China and the Middle East.

Mark has spent over 20 years in the world of Training and Development, so brings a wealth of experience with him through working with many industries.

Mark’s dedication to providing tailored, bespoke sales solutions is matched by his positive attitude, experience and practical approach to every event that he delivers.

Mark’s specialist subjects include:

  • Consultative selling skills
  • Closing skills for sales executives
  • Sales improvement programmes
  • Cold calling and prospecting
  • Prospecting skills
  • LinkedIn for Sales Professionals
  • Sales coaching
  • Sales management skills
  • Cross-selling and up-selling
  • Facilitating the buying decision
  • Sales management coaching
  • Sales management best practices

Experience a training course where Mark has been the facilitator and the delegates will go away with a toolbox set of practical skills that they can use in the workplace allied to a varied approach to the actual delivery of the course content that includes accelerated learning, multiple intelligences, emotional intelligence and weird and whacky activities that enhance the learning experience and enjoyment for each delegate.

Mark also revels in the post-course email and telephone support that we offer our attendees and is often found on the phone or writing emails to give some personal help, guidance and mentoring for a delegate.

He says, “My experience counts for nothing if I can’t translate it into real-world situations that work for delegates. That’s why I spend time turning the theory into practical application. I research the very latest ideas in sales and sales management so we can always be up-to-date in assisting delegates develop their long-term goals and create value for their customers”

Further help is given through membership of the MTD Sales Academy and pro-active coaching from the course tutor all designed to ensure that the delegate continues to implement the learning long after the training has been delivered.”

Here are some comments from Mark’s courses:

“We had a very productive training course. We had a broad range of sales experiences in the group & Mark did an excellent job of pitching at the right level to meet everyone’s needs. We enjoyed the informal style of presentation & found the group work interesting, useful & fun. Our training event was very interactive and has made an immediate impact on our sales team. We have made significant changes to our sales processes and techniques as a result of the training and we are anticipating an increase in our business as a result. I am happy to recommend MTD to any organisation wishing to increase their sales successes and should we need further sales training I’ll be coming back to you”

Ian Wright – Commercial Services Manager – Aspire Business Solutions

“The sales course was dynamic and very beneficial. I was struggling to make sales before but now I feel really confident that when I get back to the office I’ll be able to improve upon my figures”

Grace Mupfurutsa – Sales Liaison Manager – Churchill London

“10 out of 10. The application of the techniques will improve every aspect of my sales cycle as a whole. All I can say is that at not one point of the course did I want to be anywhere else, it was engaging and fun. My idea of how education should be!.

Jamie Gow – Sales Account Manager – NJW Ltd

“The trainer kept the subject matter fresh and made it relevant to all participants. I specifically liked the section on questioning techniques and understanding the needs of my clients and then presenting my product and services in light of this”

Georgia Hellend – CRM Manager – HCML Ltd

“The course formalised selling into a process which I could easily understand and pathed the way for long term sales success. Mark was enthusiastic (not overly so) and inspirational”

Paul Callaghan – Sales Engineer – Ably Shelters

“Mark was very good. The course was well presented and very relevant to my role as sales director”

Paul Getland – Sales Director – NJW Ltd

“Thanks for the course, it was great. Rest assured, I wouldn’t have any problems recommending the course to my fellow colleagues. I found it extremely useful and thought provoking and thought the course leader was a great facilitator and tutor”

Garry Cochrane – Account Manager – Fine Ltd

“There were no switch off spells as the course was excellent. The presentation style was both friendly and humorous. I now have a method of structuring my management style and have a great understanding that different people need to be motivated in different ways”

Bakhtiar Hanan – Head Of Buying – Videogames – Toys R Us

Gavin Muge

Gavin specialises in the design and delivery of sales training courses that focus on relationships and building trust with customers and clients. Gavin has led sales training for a number of varying organisations including

  • Teaching Personnel
  • Parkhouse Bell
  • Education 365
  • LBS
  • Trust Education
  • Seetec
  • Red Hot Green
  • Cablecraft
  • RIDA group

Gavin’s experience in sales in both Recruitment and Leisure gives him a unique insight into the role of the sales professional and the challenges they face.

Delegates attending a training course or workshop led by Gavin are encouraged to develop and hone their existing skills and also to expand their range of abilities. The blended approach of activities enables an enhanced learning experience and a fun learning environment.

To ensure learning is embedded Gavin also assists learners by one to one coaching in the workplace and bite size workshops.

Phil Hook

Phil is passionate about people development and has over 20 years’ experience in sales management and training.

Phil facilitates workshops in a relaxed empathetic style that encourages participants to evaluate their own effectiveness and re-focus their personal direction.

He has a strong ability to keep the attention of the group and delivers sessions that are motivaltional, informative and fun – with a good balance of formal input, real life experiences and practical activities that help to embed the learning with the delegates.

Phil has delivered training in the Middle East, Europe and of course the UK, with experience gained in a variety of market sectors including: IT, Legal, Retail, Telecoms, Hotels and Leisure, B2B, B2C, Pharmaceutical and Building and Construction.

Examples of Phil’s recent clients include Honda, Taylor Wimpey, Jet 2, Xtralis, EDM, iRobot, Maquet, Intergence and Elga.

Stewart Bull

Stewart has a strong business background and a wealth of experience working in a variety of industries and markets including;

  • FMCG
  • Businesses to Business
  • IT & Technology
  • Law
  • Banking & Financial Services
  • Recruitment
  • Manufacturing
  • Pharmaceutical & Life Sciences
  • Hotel, Travel & Leisure

Stewart gained his business background working within the Drinks Industry within the Sales & Marketing function before developing a training & development role.

He works both in the UK and regularly overseas developing and delivering a variety of sales development solutions, from foundation sales courses through to account management, key account management and sales management initiatives.

Stewart can quickly adapt to different working practices, cultural variations and situations with assignments carried out in the UK and overseas including France, Netherlands, Belgium, Luxembourg, Germany, Poland, Czech Republic, Hungary, Spain, Portugal, Italy, Greece, Africa, the Middle East, the Far East and the USA.

Stewart’s experience combines a consultative training style with a business focus and a determination to help deliver results. He believes in training which engages participant’s, focusing on their specific challenges and needs, with the outcome being practical solutions which can be applied on their return to the workplace.

Stewart says: “Training is challenging and very rewarding… It doesn’t matter how many times I deliver, my role is not to refer to well used training statements and trainer quotes. The role is about provoking participants thinking, it’s about engaging them in relevant behavioural development that brings about change and improved results“.

Elaine Frostman-Clarke

Elaine has a wealth of sales experience. Having spent over 23 years in numerous sales roles across media, telecoms and IT, she has a natural empathy as to the real issues facing your sales professionals today.

She has worked with many large global corporations in rolling out innovative sales development programmes requiring very measurable ROI’s. She operates at senior levels in terms of working collaboratively with your company but also has a hands on approach when it comes to rolling out your training programme. Being passionate about the development of people, Elaine ensures that there is sufficient experiential learning when designing any level of training.

Elaine also works as a highly skilled business coach, working with all levels of people in the organisation. Having gained her accreditation 2006, she has coached many people to help them bring about phenomenal results both personally and in the work place across all sectors.

Elaine has worked extensively overseas in Europe, UAE, US and has an understanding of cultural differences when running programmes in these geographical locations. Having worked extensively in the IT and Telecommunications sector, she has an in-depth knowledge of this market and the impact this can have on your team.

Elaine’s client list includes Cisco, HP, SAP, Samsung, Canon, Phillips, Ogier, Lexmark, RBS, Llyods, Rentokil, Sandvik, BP, Aviva, Bayer, ASTD and Hamptons.

Scott Rumsey

As one of our senior trainers and consultants, Scott designs and delivers MTD’s sales training both as open courses and also bespoke in-house training workshops for individual organisations.

Scott’s role also involves working with the client to truly understand their issues and deliver a programme that will help them to achieve their objectives.

When agreeing the exact content of the training Scott will often visit the client to ensure that we understand your key business drivers, your culture, what and how you sell, your desired outcomes and the needs of your people.

Scott has worked with a range of organisations in different industries who are looking to increase the sales expertise within their organisation. Scott is a specialist in the area of telephone sales including making cold calls and developing relationships with customers.

The projects that Scott has worked on include a high profile film rental company and a national shopping centre management company. These projects have involved face to face selling in retail malls and sales management.

Scott also writes regularly for a local publication on the topics of sales training and coaching.

Scott has over 20 years’ experience in the training and development business working with both individuals and teams in companies. Working from a solid foundation in the finance industry, Scott trains and coaches at all levels developing a quick rapport with everybody he meets.

A strong advocate of Continuous Professional Development, Scott is a Master Practitioner of NLP, an Associate of the Chartered Institute of Banking (ACIB) and an NVQ Assessor & Internal Verifier.

He says: “Working with organisations who are looking to improve is very rewarding for me. I have the opportunity to work with many people every year who are all different. I find people interesting and I’m always looking to find out what motivates salespeople to sell or customers to buy.”

Louise Denny

Louise is Head of Programme Development for MTD Sales Training and is responsible for ensuring our training is designed and delivered to the highest standards. 

Louise is responsible for managing MTD Sales Training’s bespoke training courses and ongoing sales development programmes, which we deliver in-house for companies of all sizes and sectors across the UK and internationally. 

Jessica Taplin

Jessica is responsible for managing MTD Sales Training’s  open training courses that we run up and down the country.

Jessica liaises with our network of trainers and will ensure that your experience from start to finish runs smoothly.

Jenny Verman

Jenny is our eLearning Manager and is responsible for managing the eLearning projects of our clients.

A major focus for Jenny in her role is to understand the client’s needs and that each project is delivered on time and to the highest standard.

Kelli Grinter

Kelli is responsible for managing the logistics of our open, in-house and eLearning training programmes.

Kelli liaises with the training team to ensure that our high standards are reflected in all of our programmes.

Sam Johnson

Sam is responsible for the design and production of our clients eLearning projects from initial contact to completion.

After grasping fully the requirements of the client, Sam will turn the visions into a reality through engaging and visually stimulating content across a variety of platforms.

Donna Byrne


Donna is responsible for the administration of all MTD’s open courses, including handling the course enquiries, course materials and ongoing clients relationships.

Ben Lyons

Ben is responsible for all of the online and offline marketing activity within the company.

From branding and campaigns through to social media and PR, Ben finds that no two days are ever the same at MTD Sales Training.

Make An Enquiry

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