Sales person shaking hands after arranging a deal

Introduction To Sales
Training Course

Introduction To Sales Training Course

Learn the basics and fundamentals you need to hit the ground running

Learn The Foundations
In Selling


If your people have had no formal sales training or are completely new to the industry then this 1-day course will be ideal.

During the day you’ll cover what it takes to make a sale from understanding the sales process and generating business through to how to handle objections and ask for the order.

Below is some indicative content.

We can tailor this based on your requirements, adding any topics or areas in that you need.

Indicative Content

Understanding The Sales Process

  • Perceptions of sales and selling
  • How is a sale made? The key stages of a successful sale
  • Applying a sales model to what you do

 Prospecting & Business Development

  • Different types of prospecting methods
  • Planning and preparation
  • Qualifying the decision maker
  • Making cold/warm calls
    • Understanding the sales process
    • Impactful call openings
    • How to sell an appointment
    • Taking the call to the next stage
    • Overcoming resistance

Consultative Selling

  • Unearthing the needs and wants of your prospects and clients
  • Questioning and listening skills
  • Matching your products and services to their requirements
  • Building value within your interaction
  • Covering the features and benefits of your proposition
  • Sales presentation basics
Overcoming Objections & Closing

  • How to respond to phrases such as:
    • “I’m not interested”
    • “You’re too expensive/that costs too much”
    • “Call me back later”
    • “Send me some information”
    • “I already use someone/something for that”
  • How to spot buying signals
  • Different ways to ask for the sale
  • How to respond to discount requests
  • Negotiation skills fundamentals
  • Effective follow up

Action Planning

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CPD Certificate

All of our in-house, bespoke sales training courses and programmes are CPD Certified.

Each of your sales people will receive a CPD Certificate for your specific course/programme.

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Here are a selection of our clients that we have delivered sales training for

Logo list of our clients who have used us for introduction to selling training courses

Learn what our credentials
are for in-house
sales training and
understand the process

Make An Enquiry

If you've got any requirements in mind please call us on 0333 320 2883 or complete our enquiry form below and we will get back to you with some options.