Key Account Management Training

Prioritise, Plan, Manage & Maximise The Profitability Of Your Key
Accounts By Building Strong & Long Lasting Relationships

1-Day Key Account Management Open Course

Course Overview

This course is designed to provide Account Managers with the skills, behaviours and techniques to maximise the profitability from the accounts that they manage.

The course looks at how to build long term relationships so your existing clients will stay with you for longer, spend more with you and are open to cross and up-selling opportunities which are “sold in” through the excellent relationships that you have with them.

The course is a formally endorsed qualification by the Institute of Sales Management and upon attending the course you will receive the “Key Account Professional” certificate from the ISM.

ISM endorsement is the industry recognised benchmark for high quality sales training programmes.

Supported by their quality assurance system, endorsement confirms that our training programme is professionally designed and delivered to exacting standards.

The course is also CPD Certified (Continuing Professional Development) and after attending the course you will receive a CPD Certificate at no extra cost.

Key Account Professional Certificate CPD logo

Who Will Benefit From The Course?

  • Account managers
  • Key account managers
  • Relationship managers
  • Client relationship managers

 

What Will You Gain From The Course?

  • Understand what it takes to move from supplier to trusted advisor and partner status with your clients
  • How to create a toolkit of relationship building skills and techniques
  • How to run an account review meeting with your clients
  • How to establish your objectives for each of the accounts that you manage
  • How to calculate the potential of each account
  • Working out a relationship and communications plan for each of your accounts
  • Account planning – devising a revenue generation plan for each client
  • How to create a multi-level influencing strategy for other areas of their business

 

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Course Agenda

Introduction & Objectives

Key Account Management – What Does It Take To Succeed?

  • What’s the definition of a key account within your business?
  • What’s your role as a key account manager?
  • The skills, knowledge and behaviours you need to be successful

Account Analysis & Prioritising – Who & What Comes First?

  • Maximising business opportunities – how to research, gather intelligence and analyse your clients for revenue potential
  • Investment versus return – work out who to spend your time on and what the pay off is
  • SWOT analysis on your client accounts – strengths, weaknesses, opportunities and threats

Planning Your Key Account Strategy

  • Creating your hit list based on account potential
  • How to develop a key account over the long-term
  • Setting goals for each key account – short, medium & long term
  • Creating an account “touch point” strategy – face to face, telephone, email, social media

Managing The Relationship

  • Account mapping – how to create the structure of each account – decision makers, influencers etc
  • How to structure and run an account review meeting
  • Influencing multi-level contacts of an account

From Supplier To Partner

  • Understanding the transition from supplier to partner status
  • The Trusted Advisor – how to add value over and above what you sell
  • Managing the “in-between time” – how to stay in contact without bugging your clients

Close & Actions

 

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Delegate Comments

KAM Testimonial

 

Your Course Leaders

Stewart Bull Profile Pic Rita Sandford Graham Smith profile Anthony Maddalena Profile Pic

Feedback From The Last 88 Sales Professionals Who Attended This Course

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Locations

Click on the images below to download more information about our training venues, including directions to these locations:

Course information

The course fees are £295 + vat.

The Key Account Management Course is a formally endorsed qualification by the ISM and is also CPD Certified.

Upon attending the course you will receive the “Key Account Professional” certificate from the ISM and a CPD certificate.

Start/Finish Times

Start: 9.30am

Finish: 4.30 – 5.00pm

Key Account Professional Certificate CPD logo

Included Within The Registration Fee:

  • Course manual
  • Course materials
  • Buffet lunch
  • Servings of tea and coffee throughout the day
  • ISM “Key Account Professional” certificate & CPD certificate
  • Unlimited email and telephone support from your trainer after the course

Please click on BOOK NOW below to reserve your place. We will then confirm the booking through email and will send you the joining instructions and invoice.

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On-Going Support After The Workshop

After we have delivered your programme we do not just shake hands and take your money. We like to offer you some ongoing support.

Included within the cost are the following unique support options that are available to you.

3boxes750

Make An Enquiry

If you've got any requirements in mind please call us on 0333 320 2883 or complete our enquiry form below and we will get back to you with some options.