Written by Sean McPheat |
I had the privilege a few years ago of coaching one of the best salespeople I had ever worked with. He wasn’t particularly gifted; he just did so many things absolutely right and proved that the only place that success comes before work is in the dictionary.
We discussed many topics, especially relating to what kept him so motivated and on top of his game. One thing he said that intrigued me was the fact that he didn’t expect to get every sale. He realised that not every business out there had a need for his services.
But he also realised that if he didn’t get a sale, he needed a strategy to deal with that situation. I’m aware that sales can be lost for a variety of reasons, though it should not be because of poor sales skills, poor product quality or poor back-up.
Despite his great results and obvious love for the job, he did lose many sales. His intriguing comparison was that of Babe Ruth. Thought of as one of American baseball’s greatest ever players, his batting average was only 0.342.
That is, he only succeeded a third of the time. Yes, the greatest exponent of the game only hit out on one-in-three occasions.
This salesperson kept that in mind every time he didn’t succeed. Instead, he recognised that if he didn’t get a sale, he needed a strategy to deal with it. I wrote notes during our discussions and this is the essence of what we said a great salesperson has to do when they don’t achieve a final sale:
By keeping to this strategy, this salesman knew his figures and recognised what he had to change in order to ‘win’ the next sale. This attitude kept him at the top of his game and ensured he succeeded where others may have fallen.
It was great to work with someone who had such an outlook and it proves that, no matter what results you achieve, you never fail if you learn something that will help you change in the future.
Originally published: 5 May, 2015