Written by Sean McPheat |
How many times have you been told to sell your USP? Many sales people struggle with this as they have very little (if anything) that is unique to their business. The competition sells similar products, the guarantees are the same, the services differ very little.
So how can you sell something that is unique to you? Watch this short video to find out the answers.
Originally published: 26 April, 2013
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