Consultative Selling

Stop Being A Salesperson & Be A Business Resource

Many surveys have been carried out asking for business-buyers’ reactions to salespeople who approach their businesses. Many buyers are impressed by the level of knowledge that some salespeople bring with them, and often comment to us about their professionalism and business acumen. However there are still too many salespeople out there who simply try to sell their products. They believe…

Read More

The 5-Step Consultative Sales Process That Has Stood The Test Of Time – Video Blog

The art of selling has changed dramatically over the last 30 years, and the way that sales people and business owners now prospect and sell to the customers has moved on significantly from the one-way sales monologue and cold calling techniques that used to reign. Over the last several decades, the sales industry has become focused on the consultative selling…

Read More

Make Your Solution Essential Rather Than Desirable

On our courses, we often ask sales people ‘what exactly do you sell?‘ After we’ve got through the list of products and services, they cotton on that people, their prospects,  don’t buy those things. So we get answers like ‘solutions to problems’ and ‘opportunities to expand their businesses’. But are those obvious answers always correct? Yes and No! Often your…

Read More

Getting Beneath The Surface Of Your Prospects’ Beliefs

My team and I have sat in on many visits with sales people, listening to great examples (and not so great!) of consultancy sessions, where the client has specific needs and the salesperson deals with those needs. Recently, I came across a sales technique that had me thinking about whether those salespeople could really have dug deeper to discover needs…

Read More

Exactly What Are “Hot Buttons” And How Do You Use Them In A Sale?

We have all heard the terminology about the so called “Hot Button.” “You have to find the prospect’s hot buttons…” “Push their hot buttons…” etc. But here is a question for you: What exactly are hot buttons? The last time I looked I did not see any buttons on the buyer. What are these magical buttons or triggers that you…

Read More

The Sales Person And The Prospect Want The Same Thing

For some reason, many sales people still feel that they and the prospect are on different sides of the issue. Many sales professionals today still suffer from the outdated thinking that selling is a battle; a contest. The whole though of “winning the sale” is an obsolete concept. Yet, you hear it all the time, sales people and management talk…

Read More

“Stick Out Your Tongue And Say Ahh…” To Build Sales Value

You’ve spent years perfecting your craft and learning everything there is to know about what you sell and the competition. However, you have to be careful not to allow that knowledge to flow too swiftly. The Instant Response Of course, some products and services require light-speed responses, but selling most products and services today, requires more of a consultative approach….

Read More

One Great Sales Close

Following is one powerfully effective sales close that I am finding is quickly becoming a favourite among many sales people. The three main reasons I like this sales close is… 1. It is simple 2. It HELPS the prospect sort out the issues and see things clearly 3. It HELPS the sales person find the real problem So, in case…

Read More

Can You Do A Sales Presentation Too Well?

You know you did your job. You did a great sales presentation, covering all the bases. You uncovered problems and built tremendous value. You are certain that it is clear to the prospect that the value of the product or service far outweighs its cost. You created urgency by demonstrating that they are losing, hurting by not owning and everyday…

Read More

How To Push Your Prospect’s Hot Buttons

“Find the prospect’s hot buttons!” “Push their hot buttons!” We’ve heard these thoughts before; but what do they mean? Is it to say that as a sales person you should try to discover your prospect’s primary areas of interest? How do you push those so-called buttons anyway? How do these hot buttons help you close sales? Exactly what is a…

Read More