Key Account Management

What Is Key Account Management?

Male executive drawing business plan on a whiteboard

  It is 6 to 7 times harder to convert a new customer than to sell to an existing one. This is exactly why Key Account Management is one of the most important aspects of the sales process and an integral facet of every single business. Being a successful account manager means more than knowing your customers, being proactive and…

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Key Account Management Strategies

Unrecognizable business manager scaling up sales and marketing via artificial intelligence app. B2B technology concept for machine and deep learning, AI, complex IT ecosystem, lead generation.

Key Account Managers (KAMs) are the stock-in-trade for many businesses, as they have the responsibility of bringing in much of the business that keeps our business ticking over. What are some of the strategies that KAMs should follow that will give us the ability to compete effectively and bring in more business, while developing the connections with people who can…

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