Written by Sean McPheat |
1 minute, 22 seconds!
That’s how long a voicemail message was for me that I picked up last Friday!
And yes it was from a sales person too.
“Hi Mr McPheat, this is Jo Smith from ABC. Sean, we offer…”
And the sales call went on and on and on.
It ended something like “Sean, so if you’re interested please call me back on…”
This is awful prospecting.
You see, when you make a telesales call and get through to voicemail you’ve got two options:
1. To hang up
2. Leave a message
Now if you leave a message all you should be doing is to “SELL THE CALLBACK”
You should not be going into a long winded “We do this, I called for that” etc
Instead, you should just “SELL THE CALLBACK”
So, how do you do this?
Well, my favourite is to say something like this:
“Hi Sean, this is Jo from ABC. Could you give me a quick call please with reference to XYZ Industries? My number is 33333333. Thanks a lot Sean”
Now, XYZ is a company that ABC would be familiar with or do business with or that you do business with – it must have some sort of connection.
When they call back you say “Thanks for returning my call Sean. XYZ have just taken out a full page ad with us and I just wanted to give you a call to see if there were any synergies between our companies too?”
Notice I have not used the words “Would you be interested in advertising etc”
You’ll get the majority of your voicemails returned if you use this approach.
Hope this is useful to you? Remember, there has to be a company connection if you’re going to use this approach.
Originally published: 3 August, 2008
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