Written by Sean McPheat |
So I’ve arrived in Prague on business, get into a taxi outside the airport and the first thing I see is this advert on the back of the drivers and passenger seat.
It’s an advert for 47% off my fare if I call the business card instead of getting the hotel to arrange a taxi for me. The taxi driver makes a note of the fare when you get out, writes it on the back of business card and then signs it.
When you call the taxi firm you hand the card to the driver and that’s the fare you pay.
I loved the concept!
There’s a couple of things here.
Firstly it stuck in my mind.
Why 47%? Why not 50%? It made the offer memorable and hence it stuck.
Next, it was promoting loyalty. i.e “you use us and we will give you a heavily discounted fare”
The lesson is simple with this one…
What offers can you make your clients that are unusual and get them coming back for more?
When they have purchased or used your products and services can you offer them anything else to ensure that they stick with you?
Who knows, it could be an easy add on sale!
Originally published: 12 February, 2014