Written by Sean McPheat |
But when it comes to standing out, what do you do that would definitely be different from your competitors and make you extremely memorable?
How about this? Imagine you’ve delivered a great proposal to your prospect, one you’ve been working on for ages with your marketing team. You feel good about it, and are now just waiting for them to pick up the phone and call you to ask you to come and pick up their cheque!
You set up a camcorder, go into a quiet room or one of your quiet offices, set up the recorder and say a few words of thanks to the prospect, with a promise to contact them shortly for a review of your proposal. You then download it to your computer, and save it. You send it immediately to your prospect via email and ask him to click on the link.
Your smiling face and positive voice explain how happy you were to present to him and how you are looking forward to meeting up again soon. The prospect hasn’t received anything like this from the other suppliers. How would the prospect view you?
Yes, it’s different. Yes, it’s personal. Yes, it shows you care. If you’re serious about making a different impact, invest in a small camcorder and a stand and a microphone. Record a message to every prospect you visit and send it to them. You can guarantee it will make an impact! And that can only be good for business!
Originally published: 23 September, 2010
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