Written by Sean McPheat |
You’ve probably heard a million times over that the most important part of an advert is it’s headline.
Well, that’s because it grabs your attention and makes you want to read on further!
Well, the same can be said for your openings in what you say and the headlines that you write in your prosposals and emails.
It is so important that you get this right because your first impression, the first thing out your mouth, that headline you write in your proposal and the subject topic you write in that email will either make the prospect want more or will turn them off.
So work on your openings. Write down 10 different openings to get that prospect to come in to your trade stand, create some openings for your cold calls, create some headlines for when you reply to enquiries via email.
And make sure they grab the attention of your prospect if you want them to make a grab for their purse strings!
Originally published: 23 April, 2009
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