Written by Sean McPheat |
I had a voice-message left on my phone last week from a sales call. There were basically two things wrong with it.
The first was the caller didn’t say who he was or the name of the company. I had no idea who it was.
It was just an introduction to his product.
Secondly, he garbled his telephone number in such a way that it was obvious I was simply one of very many calls he was making and he just wanted to get them out of the way.
I couldn’t actually make out the phone number, so there was no chance he was going to get a call back from me.
What should he have done?
Here are some of my tips for an excellent voicemail.
Firstly, have a purpose for each call.
By that, I mean know what you are trying to achieve and make each one personal.
If it sounds like this is one of many calls you’re making, the receiver won’t feel it’s a call just for them, but they are one of many.
Then, give your name and company and purpose of the call.
Don’t try any tricks; customers are busy, and they don’t want their time wasted by people who are trying to trick them into making decisions they don’t want to.
Most importantly, give the prospect a reason to either call you back or to take advantage of your offer on the phone.
The reason you give should be a call to action for the receiver.
You might be sharing some knowledge with them, giving them some sort of insight, sharing some information, offering some special pricing, talking about a solution to a problem.
Whatever it is, you need it be creating a motivating force for them to call back.
Also, you need to repeat the key information, like your name and phone number so the person has the ability to call you when it’s possible to do so.
Think of the reason why you are making the call in the first place. What’s your primary objective?
To arrange a meeting?
Give the receiver a reason for agreeing to a meeting?
Is it to introduce a product?
Ensure they have a reason to visit your website to see it.
Your voicemail could sound something like this:
‘Hi, John, this is Tom from ABC Ltd on xxx-xxx-xx. You recently downloaded some information from our website on business processing. I have more really valuable information and would be delighted to send it on to you. Let’s discuss the best way of improving your business. My number again is xxx-xxx-xx and it’s Tom from ABC Ltd. Looking forward to hearing from you, John.’
This can be pre-scripted, if you like, but again you must make it personal and make it sound like they will benefit from talking to you.
Plan your voicemails effectively and you have a greater chance of getting them returned.
Originally published: 8 September, 2016