Written by Sean McPheat |
How refreshing would it be if a cold caller just said those immortal words “Yes, Mr Prospect this is a sales call” right up front?
Well, a lot of cold callers are using this technique and are getting some great results.
It generates instant rapport
In a world where a lot of cold callers are saying almost anything to try and trick and lie their way to get to talk to you, this kind of approach is unusual and hence it causes a reaction from the prospect.
It’s new and refreshing!
Your prospects are receiving a ton of calls each month so when something “out of the blue” comes up they are more likely to say “you know what? go for it!”
Yes, you do want to close a sale and yes, this is a sales call. You are not being underhanded, you are not trying to mask anything and some of your prospects will love this.
Of course, like with anything there will those prospects who still put the phone down on you but you’ll get that no matter what.
So just try something a little but different and gauge your results. In some industries it works like a dream!
Happy cold calling!
MTD Sales Training
Originally published: 30 April, 2009