Sales Negotiation Skills Webinar

Interactive Live Webinars
Delivered By Teams or Zoom

Make An Enquiry

Sales Negotiation Skills Webinar

Interactive Live Webinars
Delivered By Teams or Zoom

Make An Enquiry
Header homepage


Don’t leave money on the table!

This workshop will equip you with the techniques and strategies so you can handle discount enquiries as well as to negotiate the terms and conditions of the deal.

The result will be more margin in your pocket and at the same time your client will feel that they have got a good deal too.

This practical workshop provides all the skills salespeople need to conduct profitable sales negotiations and maintain positive long-term business relationships.

This workshop will enable you to negotiate the best possible terms and to seek out the buyer’s real position and business drivers.


By the end of this workshop, you will be able to:

  • Understand the differences between selling and negotiating
  • Describe the structure of a well-handled negotiation
  • Plan and prepare for negotiations based on objectives and parameters
  • Create win win deals where both parties feel they have the better deal
  • Protect your margins and create the basis for long term relationships at the same time

Workshop Outline

Duration: 60 or 120 minute versions (including a short break)

Materials: Virtual handouts provided to work through

  • Objectives of this workshop
  • Understand the 5 stages of the negotiation process
  • What Does Excellence Look Like?
    • The difference between selling and negotiating
    • The DNA of an effective negotiation – structure and process
  • Planning & Preparation
    • Planning and preparing – what does the other person expect from you?
    • Price differentiator value vs price – building value rather than reducing your price
    • Know your LIM – Ideal Outcome, Intend to get, Walk away points
    • Understanding your BATNA – Best alternative to a negotiated deal.
  • Discussing & Establishing Needs
    • How to establish wants and needs – understanding their business drivers and pains
    • How to listen for what’s not being said
  • Signalling & Proposing
    • Packaging your proposal to address the client’s business drivers
    • Understanding what part of your proposal isn’t suitable if declined
    • Phrases to use to propose, decline and recommend alternative solutions
  • Bargaining & Agreeing
    • Giving and getting concessions
    • Suggesting actions to move forward
    • How to discount in the right way

Want to know more?

Please speak to one of our team or use our online form to make an enquiry

Online Webinar

We Can Run This Webinar For Your Company Or Fully Customise It To Meet Your Needs

How many staff do you have who need this webinar?

If there are a number of you with the same training requirements, then we can customise this sales webinar to cover exactly the topics that you need.

We can then deliver it to your company on a date and time of your choice.

You can also select the duration that is best for your people too.

Some have 60 to 90 minute webinars and others have sessions that last a day split out into 3 x 90 minute modules. The choice is yours.

Our webinars are run more like virtual classrooms where there is plenty of interaction, polls, discussions, exercises, syndicate work, Q&A and smart whiteboards. Pre-event questionnaires and objectives are sent out to all participants so we understand your individual needs and can factor that into the webinar.

CPD Accreditation

CPD logo

CPD Certified

The quality of this webinar has been certified by the CPD (Continued Professional Development.) This means that our sales courses meet their high standards of design and delivery.

All attendees of this webinar will receive a formal certificate from the CPD.

We also offer this programme as a face-to-face sales negotiation training programme.

Webinar Features

Document icon
Pre-Session Activity
Chat icon with graph
Polls & Questions
live chat icon
Hand Up Q&A


Relations icon
Interactive Exercises
zoom in icon
Case Studies & Examples
Video icon
Recorded For Future Playback


Chat icon
Delegate Workrooms
presenter icon
LIVE Presenter
Plan icon
Post-Session Action Plan


Take Away Actions & Notes
player icon
Embedded Content
award icon

Want to know more?

Please speak to one of our team or use our online form to make an enquiry

custom made

Design Your Own Webinar

We can include any topics that you need to ensure that your webinar is designed around your exact requirements.

Call us on 0333 320 2883 or email us at [email protected] and let us know what you would like to achieve.

More Webinars

Have You Got Any Training Requirements or Questions?

Our L&D and Training Team are here waiting to help you.

Please call us on 0333 320 2883 or click below.

Make An Enquiry