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Sales Negotiation Skills Webinar

Sales Negotiation Skills Webinar

90 to 120 minute versions available delivered via WebEx/Webinar/Skype


Don’t leave money on the table!

This workshop will equip you with the techniques and strategies so you can handle discount enquiries as well as to negotiate the terms and conditions of the deal.

The end result will be more margin in your pocket and at the same time your client will feel that they have got a good deal too.

This practical workshop provides all the skills sales people need to conduct profitable sales negotiations and maintain positive long-term business relationships.

This workshop will enable you to negotiate the best possible terms and to seek out the buyer’s real position and business drivers.


By the end of this workshop, you will be able to:

  • Understand the differences between selling and negotiating
  • Describe the structure of a well handled negotiation
  • Plan and prepare for negotiations based on objectives and parameters
  • Create win win deals where both parties feel they have the better deal
  • Protect your margins and create the basis for long term relationships at the same time

Workshop Outline

Duration: 90 or 120 minute versions (including a short break)

Materials: Virtual handouts provided to work through

  • Objectives of this workshop
  • What Does Excellence Look Like?
    • The difference between selling and negotiating
    • The DNA of an effective negotiation – structure and process
  • Planning & Preparation
    • Planning and preparing – what does the other person expect from you?
    • Price differentiator value vs price – building value rather than reducing your price
    • Know your LIM – Ideal Outcome, Intend to get, Walk away points
    • Understanding your BATNA – Best alternative to a negotiated deal.
  • Discussing & Establishing Needs
    • How to establish wants and needs – understanding their business drivers and pains
    • How to listen for what’s not being said
  • Signalling & Proposing
    • Packaging your proposal to address the client’s business drivers
    • Understanding what part of your proposal isn’t suitable if declined
    • Phrases to use to propose, decline and recommend alternative solutions
  • Bargaining & Agreeing
    • Giving and getting concessions
    • Suggesting actions to move forward
    • How to discount in the right way

This Session Includes

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Pre-Session Activity
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Polls & Questions
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Hand Up Q&A


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Interactive Exercises
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Case Studies & Examples
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Recorded For Future Playback


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All of our virtual sales training courses are CPD Certified.

What this means is that you/your sales team will receive a CPD Certificate after taking this webinar.

There’s no additional cost for the certificate.

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Make An Enquiry

If you've got any requirements in mind please call us on 0333 320 2883 or complete our enquiry form below and we will get back to you with some options.