Sales Skills For Non-Sales People

Training courses or on-going programmes designed around your exact requirements

Sales Skills For Non-Sales People

Crucial sales skills for members of
staff where sales is not their main role


This 1-day workshop will help your team to be more sales and client-orientated when acting as key points of contact within the business.

It will be especially helpful for those staff who need to deal with calls and meetings where they are essentially conductors of first impressions for your organisation.

The workshop will be focused around developing their skills, behaviours and techniques to successfully communicate with customers, suppliers and each other via email, telephone and during face to face interactions.

Below is some indicative content and we would tailor this based on your requirements, adding any topics or areas in that you need.

Indicative Content

Essential Selling Skills

  • Understanding that every call/meeting is a potential sales opportunity
  • What is your role in this?
  • Characteristics and qualities of excellent “conductors of first-impressions”
  • Understanding the challenges associated with selling – especially in a non-sales role
  • Understanding your selling style

Developing Your Communication Skills

  • Communication styles reviewed
  • Developing a conversational style
  • Projecting a professional image over the phone and face to face
  • Building trust and rapport with your new and existing customers over the phone and face to face
  • Importance of your non-verbal communication skills
  • Body language – how to use it to your advantage

Telephone Approach & Manner

  • Importance of greetings
  • Opening your calls with impact – both inbound and outbound
  • Questioning and listening skills
    • Exploring the wants and needs of the prospect/customer
    • Active listening techniques
  • Importance of tonality

Effective Email Communication

  • Importance of professional and effective communication
  • Different styles and approaches to email communication depending on the recipient
  • Reviewing best practice including punctuation, spelling and grammar
  • Why speed of response is so important
  • Getting action from your email communications

Workshop Summary

  • Key learning points
  • What are you going to do more of, less of, start doing and stop doing?
  • Creating your own unique actions to implement following this session
CPD logo

All of our in-house, bespoke courses and programmes are CPD Certified.

After we have developed the material for your programme it will go through the CPD Certification process.

What this means is that your sales team will receive a CPD Certificate for your specific course/programme.

All of this is completed with no additional cost.

Make An Enquiry

If you've got any requirements in mind please call us on 0333 320 2883 or complete our enquiry form below and we will get back to you with some options.