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Telesales Training

Telesales Training Course

Learn The Right Approach, Techniques & Strategies
To Sell Or Set Up Appointments Over The Telephone

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Telesales Training Course 1-Day

Course Overview

This 1-Day Telesales Training Course is designed to help you generate more leads, set up more appointments, and make more sales over the telephone.

You will learn the essential telephone selling skills needed to feel comfortable with cold calls and develop the techniques and strategies for lead generation and selling over the telephone.

The course is formally endorsed by the Institute of Sales Management (ISM) and is CPD Certified.

After attending, you will receive the “Telephone Sales Professional” certificate from the ISM and a CPD Certificate at no extra cost.

Telephone Sales Professional Certificate CPD logo

Who Will Benefit From The Course?

  • Telesales staff
  • Telemarketing staff
  • Incoming call handlers
  • Outbound sales staff
  • Business development managers
  • Salespeople who have had no formal training on the subject before
  • Salespeople who need a refresher and need to get “back to basics” and refocus their time and effort
  • New salespeople
  • Client relationship managers
  • Account managers
  • Commercial managers


What Will You Gain From The Course?

  • Learn what a great job looks like
  • Learn the most effective outbound telephone sales calling model
  • Learn how to identify the specific needs of your client and how to match these with what you are selling/offering
  • Learn high impact opening statements
  • Learn phrases and one-liners to progress the sale
  • Learn how to avoid those dreaded silences if things are not going your way
  • Learn how to respond to objections and excuses
  • Learn how to ask for the appointment or the sale
  • Enhance your questioning and listening skills
  • Learn closing techniques of how to get to that “YES” and close the sale
  • How to get your point across without the waffle
  • Learn how to build effortless rapport with your prospects



Telesales Training Course Agenda

Introduction & Objectives

Understanding The Telephone Sales Process

  • Learn the different stages of the telephone sales cycle and how to set appointments or make sales over the phone.
  • Understand what influences a decision and how prospects process decisions while on the phone.

Openings With Impact

  • Discover how to open your calls for maximum impact and control the call.
  • Learn how to get through the gatekeeper and to the decision maker.
  • Learn how to plan and prepare for your calls and take your conversation to the next stage.

Understanding Your Prospect’s Needs

  • Learn how to step into your client’s shoes and see the situation from their position.
  • Adapt your approach based on what your client wants and position yourself, your company, and your product accordingly.

Telephone Responses & Statements/Phrases To Use

  • Discover actual words, sentences, terminology, and phrases to use during your calls.
  • Learn how to respond to common objections such as “I haven’t got the time” and “We don’t have the budget.”

Getting To The Close & Asking For The Business

  • Learn strategies for identifying buying signals, knowing when the right time is to close, and how to close more prospects.
  • Develop a range of cold calling tips and examples to improve your results.

Close & Actions

  • Summarise what you’ve learned and plan your actions for applying your new skills and strategies to your telesales approach.



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Location Hiltongarden
Coventry Centre
Location Cheadler
Location Central London
Course information

The course fees are £295 + vat.

The Telephone Selling Skills Course is a formally endorsed qualification by the ISM and is also CPD Certified.

Upon attending the course you will receive the “Telephone Sales Professional” certificate from the ISM and a CPD certificate.

Start/Finish Times

Start: 9.30am

Finish: 4.30 – 5.00pm

Telephone Sales Professional Certificate CPD logo

Included Within The Registration Fee:

  • Course manual
  • Course materials
  • Buffet lunch
  • Servings of tea and coffee throughout the day
  • ISM “Telephone Sales Professional” certificate & CPD certificate
  • Unlimited email and telephone support from your trainer after the course

Please click on BOOK NOW below to reserve your place. We will then confirm the booking through email and will send you the joining instructions and invoice.

On-Going Support After The Workshop

After we have delivered your telesales training programme, we do not just shake hands and take your money. We like to offer you some ongoing support.

Included within the cost are the following unique support options that are available to you.


Telesales Training FAQs

How can I improve my telesales skills?

Most modern-day sales roles involve an element of phone sales, so it’s important that you are effective in communicating and selling over the telephone.

The things that you say are a direct reflection on the company that you represent. Customers may not remember exactly what you say, but they will remember the overall experience they have with you – so the way you come across on the phone will determine whether a customer will be open to working with you.

To improve your telesales skills, you need to evaluate your verbal communication skills, how effectively you build trust and how well you prepare for each outbound call.

You must plan your telephone sales call as carefully as you would face-to-face presentations. Most sales calls fail because of this lack of planning, as salespeople find that they can’t get through to the right person, they can’t overcome initial objections and build the value of the call or are not prepared for what information they need to gather and questions they may get asked.

Don’t forget – it’s not just about what you do ahead of the call, but what you do after the call is just as important!

Be sure to plan a call-back at a future date to those prospects who indicate an interest, but who can’t commit to an appointment or a sale right now.

If you’re looking for support in evaluating and developing your telesales skills, then our telephone sales training course will help.

What are some top tips for telesales success?

Selling on the phone can be more challenging than in-person sales because you cannot use things like body language or physical proximity to your advantage. However, you can achieve more calls than in-person meetings in a day, so it is a highly effective way to connect and engage with your clients and customers.

Here are some quick phone selling tips:

  • Know your numbers – how many calls are required to make a sale
  • Build trust and respect with customers
  • Warm up your sales approach to improve success with cold calling
  • Identify ways to make a positive impression
  • Identify negotiation strategies that will make you a stronger seller
  • Create a script to maximise your efficiency on the phone
  • Learn what to say and what to ask to create interest
  • Have a structured process for handling objections
  • Know the right time and way to ask for the business and close the sale

When you are selling over the phone, it is also important that you don’t take the outcome of the call personally. No one has a 100% success rate 100% of the time, so you need to allow yourself time to learn and develop the skills to be effective in your role.

What skills do you need for telesales?

A big part of telesales success comes from effective communication skills, your ability to build important relationships and to connect with people.

Here are some sales skills you need to be effective in telesales:

  • Strong verbal communication
  • An understanding how to plan and prepare for your calls
  • Ability to identify gatekeeper screens
  • Ability to build trust quickly
  • Influencing skills
  • Strong questioning skills
  • Active listening skills
  • Strong product or service knowledge
  • Objection handling skills
  • Ability to set and secure appointments over the phone
  • Closing skills

Each member of the sales team might have different strengths and weaknesses when it comes to their telesales skills, so it’s important that you have a structured approach to how you conduct your sales calls – which is easy to follow and ensures that your customers have a consistent experience when speaking with your company.

Do your telesales courses cover appointment setting?

Whether you are responsible for handling inbound or outbound calls, direct selling over the phone or telesales is just one aspect of a wider sales process for your company, being able to effectively set an appointment or follow up meeting over the phone is a vital skill to have. Our course is ideal for improving your telesales techniques and provides you with the fundamentals through phone sales training.

In most telesales roles, a key objective of the call is to set an appointment for either the salesperson themselves to attend or on behalf of their field-based roles. It’s important to have a structured approach to how you will achieve this key objective as part of your pre-call planning and preparation.

Consider what questions you need to ask to drive the conversation towards securing an appointment.

Think about how you can start building the value of the appointment early in the call, so that it is easier to secure commitment later in the call.

Reflect on what you have learnt about the client from the call so far so that you tailor the benefits of the appointment to their exact needs and requirements.

Our cold calling training course provides you with specific words and phrases to ask for the appointment, overcome objections around setting the appointment and provides you with a tried and tested methodology to gain commitment for the appointment following the call.

More Open Courses

Here are some more open courses that we run throughout the UK.

Our most popular venues are London, Manchester and Coventry.

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Have You Got Any Training Requirements or Questions?

Our L&D and Training Team are here waiting to help you.

Please call us on 0333 320 2883 or click below.

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