Are You Ready To Sell To The Modern Day Buyer? – Infographic

The way that sales professionals sell has gone through massive changes over the last few decades and the sales process has gone from a one way “push the benefits” monologue on the behalf of the sales pro, to an in-depth internet-based research analysis on the part of the buyer – before they are even willing to interact with a sales person.

Today’s buyers are a lot more sales savvy; they conduct research online about your products and services, your company, your competitors and they can even find out information about you on a personal level as well. But if you as the sales professional are still trying to sell to them with the same old tired methods and techniques then you are likely to find that you get turfed out of the running before you’ve even had chance to speak to your prospects!

The infographic below gives you a quick overview of the way the sales process has developed over the last 30 years and helps you to understand who the modern day buyer is and what they now want when they are looking to make a purchase.

Happy selling!

Sean McPheat

Managing Director

MTD Sales Training

www.mtdsalestraining.com

(Image by MTD Sales Training – please give attribution to MTD Sales Training if republished)

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Sean McPheat

Hi! I'm the founder and Managing Director of MTD Sales Training - we offer sales training solutions for companies both large and small. I'm blessed to work with 25 of the most talented trainers in the UK....well, I did recruit them! ;-) Today, we've delivered training in over 23 countries to over 2,500 different organisations and 50,000 staff. Our clients include Xerox, Friends Provident, Starbucks, Taylor Wimpey, CISCO, Allianz and Lloyds TSB to name but a few.

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