Archive for the Category ◊ Prospecting ◊

How Effective Is Your LinkedIn Teaser?

Your LinkedIn “teaser” is the short header section which appears at the top of your profile on the site, and includes your picture, name, profession, location, industry and most recent status update.

It’s known as the “teaser” because it’s the only section of your LinkedIn profile which shows up when you appear in the platform’s search results and when you contribute to a discussion in one of your LinkedIn groups. This is the equivalent of your first impression on the site, and it is so important to optimise this part of your profile to the fullest to encourage people to click through to your full profile and find out more about you.

The basic rules of optimising your “teaser” for best results include using a professional image of yourself (no holiday snaps please!) and making sure the name you use is the one that you are referred to as within your professional environment – so no nicknames or abbreviations.

It’s also important to include the most relevant industry and the local area of your company within your teaser so that people can who are searching for the products and services you provide in your local area can find you easily when they are searching online. But the really important factor lies within your professional headline.

Your professional headline should be a one line power house of a bio, which explains in good detail but in few words exactly what your company does, your role within the company and most importantly what you and your company can do for your prospects.

You need to choose the keywords that will trigger a response when a prospect is searching for somebody in your area of expertise and make sure you clearly explain to them how what you do will benefit them.

For example, my headline on LinkedIn could simply read “Marketing Manager at MTD Training”, but although it does explain my role within my company, it doesn’t explain what my company does or sell me as a professional within my industry.

So, I have optimised my LinkedIn headline to read “Marketing Manager at MTD – We Help Businesses To Improve Their Sales People, Their Managers & HR Capability” – as this clearly names my company, describes my role and explains what myself and my company can do for potential clients. Bingo!

Your “teaser” – and most importantly your headline – is critical because this is the first thing people will see when you show up in their search results or respond to their post in a group, so you need to fully optimise your teaser and polish up its appeal.  Not only will this help you make the right first impression but it will also encourage new connections to read your full profile and potentially choose to connect with you.

That’s all for now folks, see you again soon for another Techy Tuesday.

Regards,

Louise

Louise Denny

Marketing Manager

Stop scratching around for sales and learn how to sell the modern way with Sean McPheat’s FREE 40 minute online training session. Click on the image below to find out why you’ve got to be changing the way that you prospect and sell…


“You Had Me At Hello” – 3 Effective Ways To Eliminate Your Competition During Your First Contact With A Prospect

Every sales person knows that to set yourself apart from your competition is a vital component of your sales process.

Although you may get many chances to do this during the sales process, the best time to differentiate yourself is in the very beginning. Here are three powerful ways to help you eliminate your competition so they could ultimately respond with “You had me at hello!”

#1. Response Time
While it seems that everyone invests enormous amounts of time and money on increasing web presence and traffic; not as many invest equal resources on responding to those enquiries. Those emails and incoming phone calls are critical and the time it takes to respond is as important, if not more so, than how you respond.

Take any measures necessary to respond instantly to web enquires. By instantly, I do not mean a few days later or even the next day. I am also not referring to an automated response saying that you received their enquiry. You need to contact that prospect with a personal telephone call or email within minutes or as soon as physically possible. Establish alert systems, forwarding avenues; do whatever you have to do. Hire a dedicated person to respond or to distribute enquiries to the appropriate sales person if needed.

Now, I know some of you are probably thinking, “Now, wait a minute, Sean…that can cost a fortune and we do very well with incoming leads.” Do you honestly know exactly what your enquiry-to-lead conversation rate is? Do you know exactly how many calls came in to the front desk and how many become bona-fide leads? Do you have actual data or are you guessing?

When you get that enquiry, chances are yours is not the only site that prospect hit, nor the only request for more information they submitted online. People have become used to waiting days or even weeks to hear from a real live person with answers to their questions. Respond instantly and with customised information not generic sales-brochure type rhetoric.

#2. Give Something
Now, in that instant response, or if this is an outgoing call or contact, give the prospect something first before you begin asking for business. By this, I mean you need to offer the prospect information, ideas and advice that are useful to them, and do so without the thought of receiving anything in return. Educate the prospect during that first contact. Help them.

#3. Become a Consultant and Advisor
During that first contact, you need to raise yourself to the level of a consultant who is a leader in their industry. To accomplish this successfully, you need to ask THE question. THE question is one for which the prospect has not yet thought of. You need to ask a question that shows the prospect that you understand their situation and problems even more than they do. You need to ask that question that the prospect cannot answer.

It is that question to where the prospect’s only response is something like, “Uh…um. I never thought about that. What do you think?” When this happens, you have become the advisor!

If you do not currently have several such questions that make the prospect dig deep; that uncover areas of problems and pain that the prospect is unaware…then you need go back to the drawing board and figure out a list of questions that help to unearth their true hot buttons. However, you cannot TELL. You must ASK.

Respond instantaneously.
Offer some free information or advice.
Ask a question that solidifies you as an expert and you will eliminate competition before they can compete!

Happy Selling!

Sean

Sean McPheat
MTD Sales Training

(Image by Chaiwat)

Stop scratching around for sales and learn how to sell the modern way with my FREE 40 minute online training session. Click on the image below to find out why you’ve got to be changing the way that you prospect and sell…


How To Prospect On LinkedIn Through Your Connections

So how exactly do you prospect on LinkedIn?

Most sales professionals and business owners are only aware of their first degree connections. These are the people that you probably already knew before LinkedIn; friends, colleagues, people you have worked with in the past etc.  But these connections might not be potential prospects for you, so how can you get to the key decision makers who you really want to engage with?

The real gold which LinkedIn has to offer (more than any other social networking site) is the ability to be introduced to key decision makers you may otherwise not be able to reach. It quite literally is a prospecting power tool…in the right hands.

The real value in the site doesn’t necessarily come from who you are connected to, but who your connections are connected to – and the great thing about LinkedIn is that it doesn’t just show your own network, it also shows your network’s network. In fact, LinkedIn even shows you how you are connected to these prospects so that you can ask for an introduction from your shared connection in order to make that first contact.

Say for instance you are already connected to the Sales Manager of particular company, but the connection you’re really interested in is the Sales Director of their company who they are already connected to.

By building up a solid relationship with your current connection – giving them good advice, offering solutions to their problems or suggesting interesting content that may help them – you can then ask them with confidence to recommend you as a connection to the key decision maker you are keen to network with. After all, you’ve proved to be a good connection to them so why would they not consider recommending you to their colleagues?

But it goes further than that. Whilst asking for a recommendation to connect on the LinkedIn platform is a start, what you really want is to get to talk to this key decision maker outside of the site, via email or on the phone.

If you have a new product or an interesting whitepaper you feel would really benefit the Sales Director of the company, email or call your first degree connection and speak to them directly about what you have to offer them and the company, and then either ask to speak to their Sales Director directly or set an appointment where you can meet with them both to discuss things further.

If you have a good relationship with your first degree connection you will find it much easier getting them to pass you on to their superiors and setting an appointment with them – you are literally bypassing the gatekeeper and getting right into the heart of the company.  

This is the gold on offer through the LinkedIn platform, and by putting in the time and effort with your current connections you could soon find yourself being recommended to the key decision makers you are looking to work with – an opportunity you may not otherwise get.

That’s all for now folks, see you again soon for another Techy Tuesday.

Regards,

Louise

Louise Denny

Marketing Manager

(Image by  Jannoon)

Stop scratching around for sales and learn how to sell the modern way with Sean McPheat’s FREE 40 minute online training session. Click on the image below to find out why you’ve got to be changing the way that you prospect and sell…


Manage Your Facebook Leads Through Vitrue

According to the latest facts and figures released, Facebook is now used by every 1 in 13 people on earth, and with over 50% of these logging on every day, the ability for prospecting and connecting with your followers through this platform is at an all-time high.

As a sales professional or business owner you would probably love to be doing more prospecting on Facebook and be able to utilise this platform to the best of its abilities – but as with most social media sites, this can be very time consuming and many companies struggle to dedicate this time in order to gain the real value of the site.

With Facebook receiving so much traffic every day, it can be hard to manage all of your comments and interactions on the site, and this is where a handy little tool called Vitrue comes into play.

Vitrue excels in helping you make the most of your Facebook presence, by enabling you to quickly and easily moderate any comments left on your Facebook page, and automate sending targeted messages to people who have “liked” you or your company.

This service is designed specifically for businesses, to help companies grow their social community whatever industry or size of business you are, so it’s well worth taking a look at the solutions they have to offer.  As this particular platform offers bespoke solutions to each requirement, they don’t have set price for using their service, but you can sign up for a free live demo via the Vitrue site which will help you establish how this platform can best help manage your social media activity – specifically on Facebook.

Also on offer from Viture are some great white papers on managing your Facebook community and detailing how to structure a top-notch post to engage with your followers,  so it’s well worth visiting the site for the free content alone.

Facebook can be a lucrative platform for you and your team to engage with your online audience and build good social relationships which can turn into valuable leads for the company, but as time is often the issue for so many sales professionals and business owners it’s great to have a nifty little tool like Vitrue under your belt to help manage the process – and your time – more effectively.

That’s all for now folks, see you again soon for another Techy Tuesday.

Regards,

Louise

Louise Denny

Marketing Manager

(Image by Marco Pako)

Stop scratching around for sales and learn how to sell the modern way with Sean McPheat’s FREE 40 minute online training session. Click on the image below to find out why you’ve got to be changing the way that you prospect and sell…


Techy Tuesday – Be In The Know With Google Alerts

When the Google.com domain first went online in 1997, few could have guessed it would soon become the massive online entity that it is today. With over 620 million visitors to the site every day, who produce more than 87 billion worldwide searches every month, Google should be considered any business’ first point of call when it comes to building a successful online presence.

Thankfully, Google provides you with a whole heap of fantastic tools to help you boost your business through the site – so this week I have been taking a closer look at Google Alerts, to show you how you can make the most of this brilliant free tool.

Google Alerts allows you to create free searches related to yourself, your company and the products or services you provide which run continuously.

So how can this tool help the modern day sales professional and business owner?

Well, each time there is something new found in the Google search you can be notified by email, meaning that you can continuously track the success of your online presence.

By setting up Google Alerts for your name, the name of your business, your competitors’ names, your client’s names and key phrases related to your company and the products or services you provide you can be involved in the whole world of news and discussion surrounding your business.

Google Alerts can help you to manage your reputation online. If someone mentions you, your company or products and services you are informed of this and can track and monitor any further updates or discussions closely.

With Google Alerts, you can track what the competition is doing and find out about the latest news and developments within your industry, so you’ll never miss a trick.

Also, by searching for related keywords surrounding what you sell you can find out what discussions are taking place online and where, and then go in and enter these conversations – enabling you to engage with potential buyers and create qualified leads for your business.

If you haven’t got Google Alerts set up already I urge you to get started today, as this is a great tool for gathering online intelligence and listening out for potential opportunities.  Head to http://www.google.com/alerts to see what this tool can do for your business.

That’s all for now folks, see you again soon for another Techy Tuesday.

Regards,

Louise

Louise Denny

Marketing Manager

(Image by Ari Herzog)

Stop scratching around for sales and learn how to sell the modern way with Sean McPheat’s FREE 40 minute online training session. Click on the image below to find out why you’ve got to be changing the way that you prospect and sell…


Techy Tuesday – Put Some Social Oomph Into Your Twitter Account

As 2012 dawns I have been thinking a great deal about how best to consolidate and optimise your social media efforts for the year ahead, and I have been researching some fantastic online tools which can help you to easily manage and increase your level of social media activity to continuously provide reliable leads and boost sales.

Twitter has grown significantly over the last year to become one of the most powerful social media platforms out there, and considering that Twitter users are now averaging a record breaking 200 million tweets per day – according to a report by Marketing Gum – it has never been more important to consolidate your activity on Twitter, and ensure that you are getting the most out of your efforts without wasting your time.

So, I’ve researched a free online tool called SocialOomph.com, which is designed to help you manage and consolidate your activity on Twitter to ensure you’re getting the best out of the platform.

One of the main time-saving features of Social Oomph is that you can schedule a selection of tweets to post throughout the course of the day, week or month to ensure that you are consistently updating your followers without having to do so manually. Whilst I am in no way suggesting that you should load Social Oomph up with a year’s worth of tweets and not bother with it again, having a catalogue of interesting and relevant information about your business whirring away in the background – supporting your to-the-minute updates about the company – does help to keep your corporate Twitter account brimming at the forefront of your followers newsfeeds.

Another great feature of Social Oomph is the ability to track related keywords and @replies, ensuring that you never miss an opportunity to connect with your followers and discover new leads. Instead of having to go in and manually search for mentions about your company or discussions about the products and services you provide, Social Oomph will periodically send you an email with all of this relevant information so that you can enter the discussion at a time which is convenient for you.

Social Oomph even goes one step further to help you stay on top of your Twitter interaction by providing you with in-house URL shortening which you can track yourself, meaning that you can see how many click-throughs a particular link has had, specifically from the tweet it was sent out in. This will not only help you monitor what content is getting the most response from your followers, but it can also help you work out what keywords in the related tweets work best and even show you what time of day is best to publicise your key content on Twitter.

Social Oomph allows you to take control of your Twitter activity in all these ways and more, and that’s just with the basic free account. If you choose to upgrade to a professional account for around £23 a month, you could access a whole array of other great social media management features, including adding your Facebook to the system and strategically building your followers through targeted follow backs.

Social Oomph really is a great piece of kit to have under your belt when it comes to managing your Twitter activity and with all the great features you can gain access to with a free account you can consolidate and optimise your corporate Twitter account without spending a penny.

That’s all for now folks, see you again soon for another Techy Tuesday.

Regards,

Louise

Louise Denny

Marketing Manager

(Image by Slava Baranskyi)

Have you downloaded Sean’s latest report “The Sales Person’s Crisis”? Over 10,000 sales pros have.

Click on the image below to find out why you’re very existence as a sales person is in doubt…

 


Techy Tuesday – 6 Top Tips For Optimising Your LinkedIn Company Page

Techy Tuesdays takes the reins of the MTD Sales Blog once again this week as we steer you towards a brighter future in the online world.

Last week I showed you some great uses of the LinkedIn Answers platform when looking to test your marketing strategies and generate ideas for new content, and this week I thought I’d give you some top tips for creating a successful LinkedIn Company Page.

Setting up a Company Page on LinkedIn is a great way to connect with your prospects and keep them updated about your business and your products and services. It’s very simple to set up a basic company profile on LinkedIn, but really you should have more than just the basics if you are looking to position your company as industry leaders and develop your company’s branding – so here are 6 top tips for taking your LinkedIn Company Page to the next level.

1.       Write a keyword rich and concise Company Overview

Creating a short but detailed Company Overview which explains exactly your company does and why will help prospects find you when they are searching for the products and services you provide. Simple but very effective. 

2.       Add in your company’s specialities to increase LinkedIn SEO

As with your personal profile, LinkedIn gives you the chance to link your company to important keywords which best describe your business, which will help increase your chances of being found by your prospects in the vast sea of similar companies on LinkedIn. Consider the words and phrases you would like prospects to use when searching for your business and treat the specialities section as an open SEO opportunity for your LinkedIn page.

3.       Link to a Lead Capture page rather than your homepage

On your Company Page you get given a chance to link out to your company website, and whilst this works well for redirecting traffic to your website, is it providing you with any more value than just extra traffic? Probably not, so instead I suggest linking out to a specific landing page or lead capture page which offers freebies, extra content or has a sign up form included. This will bring any extra traffic which LinkedIn provides you with to a page which is designed to generate leads for your business – rather than the traffic simply landing on your standard homepage and not going any further than that.   

4.       Host your blog feed on your page

As we discussed before, LinkedIn gives you an opportunity to link out to a select web page on your profile and some companies will use this option to link out to their company blog – but I suggest you save this for your chosen landing page which is designed to generate leads, and instead use the WordPress or Blogger application for LinkedIn to host your blog’s RSS feed. This will appear further down on your profile but it will show a list of your most recent posts, which is likely to encourage more people to click through and read your content.

5.       Add your products and services to your Product Page

This page is designed to showcase your products and services so don’t waste it. On a basic level you can simply link out to and describe each of the products or services your company provides, but it is wise to go one step further with this and explain in the description of your product/service WHY it is valuable. Do the work for your prospects and tell them why the products and services you provide are worth investing in.  

6.       Add a Youtube video to your Product Page

If you don’t have a Youtbue video which showcases your products and services then make one especially for this opportunity, as this is one you don’t want to miss. It may not be as great as the fancy, professional video you no doubt have on the homepage of your website but it is still a great opportunity to really show people what your company has to offer. Plus, if you have a Youtube Channel then this is a great way to showcase a selection of your video content over time.

Company Pages are a great way to bring your business, staff and products and services together under one branded page on LinkedIn, and offers you an extra platform to showcase all that your company has to offer – so don’t waste it. Optimise your page and ensure your company profile is something you are proud of – as this page is just as likely to come up in Google’s search results as your company website is. LinkedIn is an authority site and will rank highly in search engine results so ensure your Company Page does you justice.    

That’s all for now folks, see you again soon for another Techy Tuesday.

Regards,

Louise

Louise Denny

Marketing Manager

(Image by KROMKRATHOG)

Have you downloaded Sean’s latest report “The Sales Person’s Crisis”? Over 10,000 sales pros have.

Click on the image below to find out why you’re very existence as a sales person is in doubt…


Introducing Techy Tuesdays – How To Use LinkedIn Answers To Improve The Quality Of Your Content

Introducing Techy Tuesdays!

Every Tuesday from now on I will be taking over the MTD Sales Training blog with a quick fix of interesting and innovative updates from the technological world which will help you to generate real leads and boost your sales pipeline. For those who don’t already know, I’m Louise, Sean’s Marketing Manager, and I am really looking forward to bringing you some top tips on how to prospect, network and engage with your clients via the digital world.

Our new Techy Tuesday series is designed to help sales professionals just like you to make the most of the vast range of internet-based resources and social media sites out there, by showing you how you can tap into these valuable online tools to support your business.

So, following the launch of MTD Sales Training’s new course, LinkedIn For Sales Professionals, I thought I should give you a taster of some of the great ways you can use LinkedIn to keep your pipeline full over the festive period.

A hot topic on LinkedIn that I’m particularly interested in at the minute is the LinkedIn Answers platform. LinkedIn Answers gives members to ask and answer business related questions, meaning that you can really get to the bare bones of what your prospects and potential competition think about aspects of your company, the products and services you provide, your content and even your upcoming marketing ideas. LinkedIn Answers has the potential to give you direct feedback on your business by those whose opinions you value most.

Here’s 3 top ways LinkedIn Answers can boost your business strategies:

1.       Generate content ideas

By tapping into the vast network of conversations which are going on in this platform you can uncover some truly brilliant content ideas for your blogs, webcasts and whitepapers. Some of the best content you will ever produce for your audience will stem from an idea which is either highly topical or of major interest to your target industry as a whole – and LinkedIn Answers shows you exactly what people are talking about and what topics have caught their attention as of late.

2.       Test drive your next marketing campaign

You can use LinkedIn Answers to test your next big marketing campaign on a small cross section of your desired audience before you launch an expensive and time-consuming campaign on the grand scale. By using bite sized aspects of your whole campaign – such as taglines or images – you can gain instant feedback on what people like and what they don’t, and from there you can adjust your campaign accordingly.

 3.       Get your terminology right and boost SEO

It is sometimes difficult to steer clear of industry jargon when you’ve been working in the business for so long, and it can be off putting to some of your audience if they feel your content isn’t written in a way they can understand – so a key use of LinkedIn Answers is to find out what terminology your prospects are familiar with and what they understand.

By listening in to conversations on LinkedIn Answers it will give you a good idea of what key words and phrases you should be using in your own content and ad copy from the perspective of what your prospects would be comfortable receiving.  This terminology can also help massively when it comes to increasing SEO as you will be able to determine how your prospects are most likely to describe your product and service, and therefore you will be more aware of what keywords they are likely to use when searching for what you provide.

Those are just three nifty little tips for using LinkedIn Answers, but there are many more ways that you can use social media platforms such as LinkedIn to generate real value for your business, so stay tuned for future posts.

See you next week for more updates from the world of technology on another Techy Tuesday.

Regards,

Louise

Louise Denny

Marketing Manager

(Image by Mario Sundar)

Have you downloaded Sean’s latest report “The Sales Person’s Crisis”? Over 10,000 sales pros have.

Click on the image below to find out why you’re very existence as a sales person is in doubt…


How to Compensate A Telesales Staff To Set Appointments

With competition becoming fiercer, the economy sending fuel prices through the roof and buyers becoming more reluctant to telephone sales calls, more firms are choosing to employ their own in-house telesales staff to set appointments for the field sales teams.  The immediate question that arises is what and how do you pay this inside sales force?

Commission on the Sale
The most obvious and seemingly logical answer is to pay the telesales representative (TSR) a percentage of the order when the field sales rep (FSR) closes the sale.  However, I caution you.  While this idea appears reasonable, attractive and cost effective…it is the exact opposite. 

First, let me expose a few of the serious problems that arise when the TSR is paid via commissions from the sale.  Then, I will give you a much better idea of how to compensate the TSRs.

#1:  TSR Tries to Make the Sale Rather Than SELL the Appointment.
The biggest and most detrimental problem that occurs when the TSR’s income comes from closed sales, is that the TSR tries to look for sales on the telephone rather than appointments.  The TSR must think about appointments that he or she believes will close, since that is how they are paid. Now you have people who are trying to determine if the prospect will buy rather than just setting a qualified appointment.

You do not want the TSR to be making judgements about who will buy and who will not.  All they should do is set qualified appointments!  

#2:  The Lay Down Prospect Does Not Buy
You have a TSR that has no choice but to consider if the prospect will buy or not.  They seek out the easy sale, the prospect who sounds as if he or she is just waiting with check-in-hand for the FSR to show up.  The TSR finds what he or she believes is just such a lead, sets the appointment and mentally spends the commission before the ink is dry.  However, the FSR does not close the sale! 

Although as a true professional, you know that the prospect that sounds like the easy, lay down, is the one most suspect and usually presents a major problem.   However, this will create severe feelings of animosity and resentment between the two teams.  The TSR feels the FSR threw his or her money away, and no longer wants that sales person to run his or her appointments.  

Additionally, as the TSR continually tries to judge and pre-qualify prospects as BUYERS, they will lose countless amounts of qualified prospects.  

#3: FSRs Become Reluctant to Run Appointments
In the #2 scenario, the TSR felt the appointment was a sure sale.  Conversely, the FSR felt the same appointment was a pure waste of time with an apathetic prospect.  The FSR now becomes less than enthusiastic to run appointments set by the same TSR, and the same bitterness grows within the team.  

#4: Both Have Feelings of No Control
One of the most positive and alluring aspects of selling is that you can have some control over your income and your destiny.  However, with the above pay scenario, both the field sales and telesales people feel a distinct lack of control. 

Personally, I would never consider working in a situation where my income was so dependent on the sales prowess of someone else! (Unless of course, I trained them myself) The TSR feels as if he or she has no real control over their income, and the FSR feels much of their income depends largely on the TSR’s skills. 

A host of additional problems arise when you pay the telesales staff by commission on sales, but I think you get the idea.  Often sales management chooses this compensation set up in an effort to save money.  I assure you however, this plan could cost you more money than you can imagine. Worse still, is that it can cost you a lot more than just money.

The Answer
Since the TSR does not close the sale and is not responsible to close the sale, why pay them on closed sales?  The TSR is responsible for setting qualified appointments. More specifically, the TSR is responsible to SELL the appointment!  Pay them for just that!

Posting December 7, 2011
How To Pay Your Telesales Team To SELL Appointments

Happy Selling!

Sean

Sean McPheat
Bestselling Author, Sales Authority & Speaker On Modern Day Selling Methods 

MTD Sales Training

Have you downloaded my latest report “The Sales Person’s Crisis”? Over 10,000 sales pros have.

Click on the image below to find out why you’re very existence as a sales person is in doubt…

 


3 Major Issues to Remember With Email

Let’s face it: Today nearly every successful sales process has to include some kind of email correspondence between buyer and seller.  Somewhere along the line, the sales person will have to contact the prospect via electronic or other virtual means and most often, it will be in the form of email, even if it’s to thank the prospect for meeting them.

However, sending email presents some serious challenges and opens the doors for major potential problems.  Below are three critical issues you need to keep in mind when sending email. 

#1: The Image
All sales professionals know and understand the importance of communicating a trustworthy and professional image to the prospect throughout the sales process, especially in the beginning stages.  In a face-to-face meeting, sales people focus on presenting the right image. Even on the telephone, most understand the importance of using the voice to send the correct image.  In email however, too many sales people seem to forget this important fact.  Sending a professional email is not the same as sending a text to your friend.  Image really is everything.  Keep that in mind.

#2: No Emotion
Remember that an email lacks emotion.  When communicating with voice and visual, your tone, pace, facial expression and other factors become part of the message.  In an email, the receiver has no sense of HOW you are saying WHAT you are saying.  This makes it far too easy for the prospect to misinterpret your meaning. 

#3: Long Response Time
During a telephone or in person meeting, responses from the prospect come instantly.  Through email, responses can come after several minutes, days or even longer.  This often causes the sales person’s imagination to create all sorts of nonexistent problems and can alter the nature of future responses.  Here’s an example:

Face to Face Interaction…

Sales Person:           “So Steve, is this the exact model you had in mind for the plant?”

Prospect:                  “Yes. That’s exactly the one.”

Sales Person:           “Great.  And do the voltage and exchange rates match your needs?”

Prospect:                  “Oh, yeah.  This could work out just fine.”

Sales Person:           “Now Steve, this is our rate for this model including the one year service agreement.  Is that what you had in mind?”

Prospect:                  “Yeah.  That’s about what I figured…”

Email Interaction…

Sales Person Sends:   “Steve, I sent you the information on my suggested model for the plant.  Is that the one you had in mind?” 

Prospect Responds within minutes: “Yes. That’s exactly the one I was thinking about.”

Sales Person sends right back:    “Great.  And do the voltage and exchange rates match your needs?”

Prospect Responds within minutes: “Yes. The parameters all fit our specs.”

Sales Person sends right back:    “Below are our rates for the model, including the service agreement.  Is that what you had in mind as well?”

No response.  Twenty minutes later, still no response.  An Hour goes by, nothing.  Fear sets in and the sales person begins to panic.  What happened?  Is the price too high?

Sales Person sends:    “As I mentioned before Steve, we have other options if that pricing doesn’t work for you…”

The prospect simply stepped out of the office!

Understand that delayed responses are a part of email communication.

Projecting the right image in an email is critical. Place a comma in the wrong place and your whole message can be taken out of context!

Remember. there is no emotional context or voice inflection and long responses are normal so if you’re playing “email tennis” it might be best just to pick up the telephone (remember them?!)

Posting soon:
How to avoid email blunders.

Happy Selling!

Sean

Sean McPheat
Bestselling Author, Sales Authority & Speaker On Modern Day Selling Methods 

MTD Sales Training

Have you downloaded my latest report “The Sales Person’s Crisis”? Over 10,000 sales pros have.

Click on the image below to find out why you’re very existence as a sales person is in doubt…