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Prospecting

How To Target Prospects

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As a salesperson, I’m sure you’ll agree that prospecting is one of the most important tasks you can carry out. I’m sure you’ll also agree it’s one of the least-enjoyable and time-consuming tasks that you would rather forego, if you had the chance. We all recognise it for what it is…a necessary evil. But there [...]

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The One Question Every Buyer Wants Answered

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Over the years. most trainings and development programmes for salespeople have emphasised the importance of effective processes and techniques to be able to ‘sell’ their products and services. Most salespeople want to know how to ‘open the call’ or ‘overcome objections’. The skill development has revolved around how the knowledge and experience can be built so [...]

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What Should Be On Your Pre-Call Checklist?

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When  we discuss planning and preparation with salespeople, they consistently see the need for ensuring they are ready for the call and have the confidence in their products and services. But when we dig deeper, we often see that many haven’t a robust system for ensuring they will give the prospect a good enough reason to [...]

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Understanding Your Prospect’s Buying Motives – Video Blog

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To sell to new prospects and clients you must understand their reasons for buying. What is motivating them to make this purchase? What are they going to get from it? How will it benefit them? Why do they need it? If you don’t truly understand your prospects buying motives you will find it very hard [...]

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Is Your Prospect Satisfied With Another Supplier? Here’s How To Change That

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A family friend told me recently how she had a total change in the way she viewed her job, and asked me if I could help her get back the motivation she once had. Naturally, I helped her out. But her story got me thinking about how we, as salespeople, can help prospects make changes [...]

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