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Unique Selling Proposition

Ways To Make Your Value Standout In The Crowd

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We often get asked to help salespeople craft their cold-calling script so that the recipient drools at the very thought of meeting with the salesperson and has sleepless nights waiting for the presentation that will change their lives for the better.  This utopian situation doesn’t occur very often/quite often/seldom/hardly ever/once in a blue moon/never in world history (delete […]

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Are You Really That Different From Your Competition?

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One of our clients had a particular dilemma, described here by one of the sales team: “Our clients think our products are just a commodity, and so mainly focus on the price against our competition. We know that our products are different, have differential qualities and will be better for our prospects than our competition’s […]

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8 Questions That Will Help You Sell Your Uniqueness

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How many times have you been told to sell your USP? You highlight how you can help your customer by selling something that is unique to you and your company. Many salespeople struggle with this because they have very little (if anything) that is unique to their business. The competition sell similar products, the guarantees […]

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Are Your USP’s Truly Unique? I Bet They’re Not!

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I just received an email from someone (who we will call Helen) who sells educational products. Helen wanted to know how to weave her USP’s like “100% moneyback guarantee” and “better account management” into her sales pitch when developing new business. Let me tell you right off the bat that these are NOT USP’s. These […]

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