“How can we equip managers to drive better sales results?”

What They Needed

The Egyptian Banking Institute (EBI), the training arm of the Central Bank of Egypt, provides specialist learning for banking professionals across a wide mix of financial, technical and management roles. As demand for management and soft skills expanded, EBI needed a trusted partner who could deliver a practical, high quality development programme for managers with sales responsibility.

They identified the need to:

• Build core sales management capability across diverse banking roles
• Strengthen sales leadership behaviours to drive results through others
• Provide a clear structure for setting goals and performance expectations
• Equip managers with practical tools for supporting their sales team
• Deliver training that was high quality, relevant and immediately applicable

In short: How do we develop sales managers who can lead confidently and support stronger performance across their teams?

What We Did

Using a structured approach, we designed a two day Sales Management workshop focused on the practical skills and leadership behaviours required to support high performance in banking and financial environments.

The programme covered sales leadership, target setting, team motivation and performance management, with delegates developing individual action plans to guide implementation back in role. Following a successful pilot, a second workshop was delivered with equally strong engagement.

Supported by:

• Sales leadership frameworks tailored to banking and financial services
• Goal and target setting models to support clarity and accountability
• Performance management techniques to help managers strengthen team results
• Practical tools and checklists for self coaching and ongoing development
• Extended support and coordination to ensure programme quality and consistency

The workshop was subsequently integrated into EBI’s ongoing curriculum as part of their long term management development strategy.