Advanced Sales Training Course

Make The Step Up From Sales Person To Trusted Advisor

Make An Enquiry
Upcoming Dates

Advanced Sales Training Course

Make The Step Up From Sales Person To Trusted Advisor

Make An Enquiry
Upcoming Dates
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Advanced Selling Skills

Course Aim

If you’re an experienced sales professional looking to enhance your skills even further, then our 1-Day Advanced Selling Skills Course will be ideal for you.

This course has been designed to challenge your old paradigms and introduce you to advanced selling techniques that will help you to connect with your prospects and clients.

In the fast-paced world of sales, it’s easy to lose sight of what really matters – understanding your customer’s needs. This course is a masterclass in the beliefs, skills and knowledge that you need to sell in the modern world.

Our course is formally endorsed by the Institute of Sales Management (ISM) and upon completion, you will receive the “Advanced Sales Professional” certificate from ISM.

The course is also CPD certified, meaning you’ll receive a CPD Certificate at no extra cost.

You can attend this course along with others from different businesses or if there are a number of you, we can run this course as an in-house version and tweak anything that you need.


Selling Skills Professional Certificate CPD logo

Attend An Open Course

(We can run this as an in-house course too: Contact us to discuss.)

Course Objectives

  • Learn about the buyer’s mindset in your industry
  • Learn how to gain confidence in setting appointments
  • Learn specific communication skills that differentiate top performers from average ones
  • Learn listening skills that will open up a whole new world
  • Learn why and when buyers actually make decisions to buy
  • Learn what goes on the minds of today’s buyers
  • Learn the beliefs, skills and behaviours that create a top performer
  • Learn how to stop objections before they occur
  • Learn how to present solutions specific to each buyer
  • Learn how to gain commitment with elegance and ease
  • Learn what to do with buyers who don’t buy from you
  • Learn what your buyer wants you to do after the sale
  • And more!

Target Audience & Who Will Benefit

  • Sales people who have already attended our Essential Selling Skills workshop
  • Field sales people
  • Business to business sales people
  • Client relationship managers
  • Account managers
  • Business development managers
  • Commercial managers
  • Experienced sales people who need a different perspective

Course Overview


Introduction & Objectives

  • Get an overview of the course and understand what you’ll learn.

Where Are We Today?

  • Learn about the differences between traditional sales methods and the future of sales in the modern world.

Understanding The Modern Day Buyer

  • Discover what makes today’s buyer tick, what they expect from their suppliers, and how they make their buying decisions.

Advanced Communication Skills

  • Master cutting-edge communication strategies and techniques that will enable you to influence your prospects and clients elegantly and effectively.

Knowing & Improving Your BSBs

  • Understand the key beliefs, skills, and behaviours that set top performers apart from the rest and how you can develop them.

Taking Away The Pain And Building On The Opportunities

  • Learn how to present effectively and eliminate objections before they occur, gaining commitment to the next stage of the partnership.

Following Up, Whether They Buy Or Not

  • Discover how to stay in touch with your prospects and turn them into long-term, loyal clients.

Action Planning & Close

  • Create a plan of action to implement what you have learned and achieve success in your sales career.

Testimonials & Reviews From Previous Attendees

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Feedback From The Last 36 Sales Professionals Who Attended This Course




“I feel completely equipped to go back to the office”

The course and our trainer were brilliant. She made it accessible, interesting, and challenging from the start. I hadn’t expected to get so much out of the course. I feel completely equipped to go back to the office and go about selling in a reinvigorated and well educated fashion, so thank you!

“Lots of room for questions and discussion”

I thoroughly enjoyed the course, the structure of the sessions were very clear with room for lots of questions and discussion. I have been on more ‘extensive’ courses ( like 3 days at 5 times the cost) and can say I learnt as much if not more on being on this 1-day programme.


Experienced Sales Trainers

Our trainers have had years of experience both as salespeople and as trainers.

Meet a few of them to give you a feel of what they’re all about.

Anne-Louise Pemberton


Anne-Louise, with her ILM Level 7 in Business Coaching & Mentoring, has enhanced the sales capabilities of Tesco, Morrisons, and Ernst & Young over 20 years in the field. Her strategic training empowers sales professionals.

Lisa Thompson


Suk’s passion for sales development shines through his 10 years in the industry and ongoing CIPD Level 5 L&D studies. His commitment to nurturing sales talent at all levels is evident in his impactful training sessions.



Bronwyn, with a decade in sales training, combines her New Insights Certified Coach expertise across finance to marketing, impacting firms like the Ministry of Commerce and CMR UK Ltd. Her dynamic approach inspires sales excellence.

Training Locations


Hilton Garden Inn


Eastern Perimeter Road
Hatton Cross, London

The Village Hotel


Dolomite Avenue

The Village Hotel


Cheadle Road
Cheadle Hulme, Cheadle

Double Tree by Hilton
Central London


60 Pentonville Road
Angel Kings Cross, London
N1 9LA

Course information


The course fees are £295 + vat.

ISM & CPD Certified

This Advanced Selling Skills Course is a formally endorsed qualification by the ISM and is also CPD Certified. Upon attending the course, you will receive the “Advanced Sales Professional” certificate from the ISM and a CPD certificate.

Start & Finish Times

Start: 9.30am
Finish: 4.30 – 5.00pm

Included Within The Registration Fee:

  • Course manual
  • Course materials
  • Buffet lunch
  • Servings of tea and coffee throughout the day
  • ISM “Advanced Sales Professional” certificate & CPD certificate
  • Unlimited email and telephone support from your trainer after the course

Please click on BOOK NOW below to reserve your place. We will then confirm the booking through email and will send you the joining instructions and invoice.

Selling Skills Professional Certificate

Selling Skills Professional Certificate

CPD logo


Course Methods & On-Going Support

We believe that training should be practical and fun. That’s why this course is delivered in an engaging way with lots of participation. All delegates receive a pre-course questionnaire to complete so we can gauge the experience and roles of those attending so we can cater for your specific needs and requirements.

After we have delivered this course, we do not just shake hands and take your money. We like to offer you some ongoing support.

Included within the cost are the following unique support options that are available to you.



Related Courses

Here are some more courses and bespoke courses that we run throughout the UK.

Our most popular venues are London, Manchester, and Coventry.

Want to know more?

Please speak to one of our team or use our online form to make an enquiry

Have You Got Any Training Requirements or Questions?

Our L&D and Training Team are here waiting to help you.

Please call us on 0333 320 2883 or click below.

Make An Enquiry