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Sales Training Online
Course Aim
If you’d prefer to take your sales training online rather than face to face training then this course could be the perfect solution for you.
This course consists of 36 bite sized sessions that you can work through on your desktop, mobile or tablet. Each session lasts no longer than 5 minutes and is focused on providing you with sales techniques and strategies that you can use immediately.
The course is officially accredited by the ISM (Institute of Sales Management) and you will receive an ISM certificate upon completing an end of programme sales assessment.

Want to know more?
Please speak to one of our team or use
our online form to make an enquiry
Course Objectives
- Learn how to sell to the modern day buyer
- Understand the mindset you need for success
- Discover how to plan and prepare for prospecting
- Make impactful follow up calls
- Learn how to question and listen in the right way
- Overcome objections with ease
- Discover closing techniques to get the job done
- Understand different buyer types
- Learn how to build rapport
- Discover how to remove existing suppliers
- Turn yourself from salesperson to trusted advisor
Target Audience
This online sales training course is ideal for newbies and beginners.
It’s created in a way for those salespeople who have limited knowledge of how to generate business and close sales.
Participants can now improve their skills and gain an endorsed accreditation through the Institute of Sales Management at the same time.
It’s also a useful refresher for those of you that have had no formal training in the past. You can work through the sessions that you need and those that aren’t relevant, you can just leave.
Course Content
This online sales course is split out into 5 modules covering 36 sessions.
Please click below for the breakdown.
Module 1 - How To Get Focused For Selling
These sessions are all about getting your mindset right.
They are about getting focused and ready for the job at hand including that all important planning and preparation.
Here’s what you’ll cover…
- Understand the DNA of the modern day buyer
What animal are you dealing with today? Why are they so different? How do they make their decisions? What has caused this change in the balance of power? - The mindset and approach you need for sales success
Just why are some salespeople more successful than others? What sales mindset and approach do you need before you make that call or walk in the door? - The pull don’t push attitude
Why you should pull out problems and then solve them. Why “show up, throw up selling” does not work. Learn what it takes to pull out needs, wants, desires and how to surface pain! - Planning and preparation masterclass
Do you really plan out what you’re doing? Why sales planning is vital to your success. Work through a checklist so you’ll always have your bases covered. - Know your stuff
Cover the 4 areas where you will need to “know your stuff” and have expert knowledge and awareness in. Learn how to become a true expert and the the little areas of knowledge that your competitors will be found wanting in if you can cover them off. - How to manage your state
There are more ups and downs in selling than in any other profession – learn how to manage the peaks and the troughs by managing your emotions, your mental state and overall attitude during these times.
Module 2 - How To Plan Out And Make Successful Cold Calls
These sessions are all about learning modern, up to date techniques and strategies to make successful cold calls whether that be setting up appointments or closing a direct sale over the telephone.
Here’s what you’ll cover…
- Pre call planning and objective setting
You might be making cold calls but don’t go into them cold yourself! Know your goals, plan of attack and how you can set yourself up for success, or failure by how you prepare and plan things through. You’ll cover a planning cheat sheet to use every time you make your calls. - How to identify a gatekeeper screen
Love them or loathe them but the business prevention team play a vital role in your success! Learn how to identify if you’re being played by the gatekeeper. Understand the different types of gatekeeper screens that they use and what to listen out for. - How to get through a gatekeeper screen
After you’ve identified whether a screen is being used, you then need to know how to get past the gatekeeper. Learn 2 specific tactics on how to get past the Guardians of The Gold! Learn how you need to come across so that the gatekeeper has no other option but to put you through. - How to overcome objections
Learn how to overcome objections over the telephone – it’s not what you think! Cover the 3 most critical areas to focus upon if you are to make sure that any objections do not arise in the first place! - How to cement your appointments in stone
Within this session you’ll cover how to make sure that the meetings that you set up actually go ahead by using the C.E.M.E.N.T process. Listen to actual examples of how this is done and simply copy them! - Successful follow up calls
Discover why saying “Did you read the information I sent you?” is the worst possible thing that you can say when following up with prospects and clients. Learn exactly what to say and how to say it with real LIVE examples to make sure that you take your prospect to the next stage of your sales process. - How to sell an appointment
You’ve been taught that you need to “sell appointments” right? Well, how can you do this exactly? You’ll be able to set up more appointments than ever before with the techniques and the strategies I’ll be covering. - How to make a direct sale
Closing down a prospect there and then over the telephone is tough. Discover what you need to cover and how to cover it so you can make your close just a natural extension to your call. - On your way to the phone
This session is a 5 minute pre cold call warm up that will get your head into gear! Listen to this session as I cover everything you need to have and be prepared for your cold calling session. You can pop me on before you make the calls and you’ll be ready for action!
Module 3 - How To Plan Out And Make Successful Sales Interactions
Throughout these sessions you’ll cover what it takes to deliver interactive and compelling sales interactions when face to face with your prospects and clients.
Here’s what you’ll cover…
- Pre meeting mindset and objective setting
A lot of your success will be determined before the actual meeting takes place. Learn what to think and how to prepare for your sales interaction. Learn a check list to make sure you are ready every single time. - Top questions to use to uncover needs, wants and pain
Learn the 3 types of questions that will open up your prospects and get them talking about their pain and what they want. - Presenting with impact
Learn how to present your products and services with impact. By following my guidance and approach you’ll come across as a bona fide expert, covering objections before they arise in a really productive two way dialogue. - Planned not canned presentations
You don’t want to sound like a robot during your sales presentations. By following our formula for your sales interactions you’ll have specific objectives and goals in mind for each stage of your presentation/meeting. Your sales pitch will sound “off the cuff” even though it’s very well planned and you’ll have a specific road map from the time you enter the room to the time when you leave. - How to front load objections
You know what objections are coming. We’ll show you a technique to understand when they surface and how to shoot them down before they rear their ugly head. - How to respond to objections
In the unlikely event that you are faced with objections after having worked through the previous session, we’ll show you a surefire 3 step formula for responding to any objection that comes your way. It’s easy to remember and has a great impact. - How to offer discounts without losing your shirt
Learn the P X 2, V X 1 formula for giving discounts. You’ll discover that by using this specific response you’ll not have to cave in and give discounts at the drop of a hat. - Closing – How to move a sale forward
What is your closing question? What do you use to move your sale upstream? Here are three sales closing questions to help you transition to the next steps. - On your way to the meeting
Just before your next sales meeting, watch this session and we’ll make sure you are ready for success. We’ll cover what you should have done already and need to do in this upcoming sales interaction to get the business.
Module 4 - How To Understand Where Your Buyer Is Coming From
These sessions are designed so that you’ll build up an unrivalled knowledge and appreciation about your buyers.
You’ll understand how they process the information that you give to them, what the world looks like according to them, how they make their buying decisions and what type of personality they have.
Here’s what you’ll cover…
- Understanding Buyer Types
During this session you’ll cover the 4 main buyer types you’ll come up against and how to sell to each one. Ranging from the “know it all” through to someone who is as quiet as a church mouse you’ll soon have some methods on how to approach each one. - How to use emotion and logic to influence
We all know the role that emotion and logic plays in the selling process but how, exactly, can we use this? We’ll show you the importance of designing your ESP’s (emotional selling propositions) and how to use these in your interactions. USP’s are usually not as unique as you think! ESP’s will get the job done every time. - Understand how your buyers think
How beneficial would it be if you could slice open your prospect’s brain to see how they think and then you could present your information in such a way that would really be on their wavelength? This session will show you what to look for and what to do so you can achieve just that (without having to resort to the slicing obviously!) - Understand how your buyers process information
Learn 4 specific preferences that your buyers have in the way that they take in information and make decisions. You’ll cover strategies on how to deal with each one so you really hit home your messages. - How to build effortless rapport
Building rapport is vital. But it’s more than just matching and mirroring body language. Your prospects can see straight through that. Instead we’ll be covering how you can pace alongside your prospect in your discussions and then take over the lead so that they follow you.
Module 5 - How To Gain An Unfair Advantage Over Your Competition
This module covers all of the techniques and methods that will really get you ahead of your rivals. Some of the approaches and ways of thinking are brand new and will set you apart from the rest.
Here’s what you’ll cover…
- Understand your numbers for accelerated results
This session covers the essential ratios and numbers of your selling. We’ll cover the SOS (Science of selling) and how to use this. You’ll learn a little, unknown approach that will be a real eye opener to the way that you sell. - Speed gives you an immediate advantage
Your prospects are under pressure, are time poor and have many different activities that are competing for their attention. We’ll show you why it’s important that you can move fast in the current economic climate and why this alone will win you deals no matter how good you are at selling. - How to remove competitor solutions from the equation
It’s very rare that you’ll be the only supplier that your prospects are looking at. During this session we’ll be covering how you can remove these other solutions from the equation in your sales interaction and how to do it in the right way. - How to BASH the competition without bashing them
There will be times when it’s a straight dog fight between you and the competition for a piece of business. We’ll show you exactly how you can bash them over the head in such a way that you’ll position yourself as the only viable choice. - Getting your foot in the door when there’s an existing supplier in place
“We’re using someone already and we’re really happy” Sometimes there’s not a lot to follow that! We’ll show you an unknown and hardly ever used approach that will get your foot in the door and then of course, it’s up to you! - Keeping your prospects warm during longer sales cycles
You’re waiting on a decision and the sales cycle is coming to a grinding halt… now you don’t want to keep pestering them with calls and emails but on the other hand you want to keep in the front of their minds. During this session you’ll discover what you should do during this often frustrating time that will ensure that you’ll be the supplier they choose because everyone else is becoming a right nuisance! - How to turn from sales person to trusted advisor
You’ll learn how to position yourself as an authority in your field so you gain instant credibility and expert status. You’ll learn sales techniques and approaches on how to rise above the other salespeople who are out to eat your lunch. Your prospects and clients will soon be asking for your advice and that’s when you’re classed as a true advisor!
Commercial & Non-Commercial Clients Include

Improve Your Sales Performance & Receive
An Accreditation From The Institute of Sales Management
CLICK PLAY for a course overview
ISM Accreditation
This course is an accredited ISM Sales Qualification.
You will receive a formal certificate from them when you pass the course.
Want to know more?
Please speak to one of our team or use
our online form to make an enquiry
Testimonials
“We use this course for all of our salespeople as it provides a sound, basic foundation in selling skills. It helps because we have salespeople across many countries so it ensures consistency across our sales team. I would highly recommend this course if you want to learn the essentials in sales excellence. Our team are closing and winning more business because of it”
“I am an avid reader of your sales tips so when this course was available I immediately placed my order. The course is excellent in quality and the format must represent one of the best deals I have come across in all my years of sales. The sales team are delighted with the concept, the format and the sessions are very easy to work through and are well presented”
“I purchased this course and have worked through it again and again. I found the information easy to follow and I’ve been applying it to my work straight away. It’s been great to be able to get past those gatekeepers with greater ease and dealing with objections head on. The tactics are great and I’ve really noticed a change in my performance”
Pricing
Receive A FREE Sample Session or ORDER all 36 sessions for just £97 + VAT. Includes ISM Accreditation and Certificate.
Receive A FREE Sample Session
ENTER YOUR DETAILS BELOW TO RECEIVE THE SESSION
Pricing
Receive A FREE Sample Session or ORDER all 36 sessions for just £97 + VAT. Includes ISM Accreditation and Certificate.
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FAQs about Online Sales Training
How much does the training cost?
Each online sales course costs £97 + VAT per person.
Our ISM-accredited online sales training offers excellent value for money and is perfect for individuals or sales teams looking to improve results quickly. Discounts are available for bulk orders, and those based in VAT-exempt countries will not be charged. The course provides a cost-effective way to access professional sales training without the travel or time away from work.
Do you offer online sales training certification?
Yes, all online sales courses come with recognised certification.
We are an ISM (Institute of Sales Management) accredited Sales Training Company, which means all our online, virtual, and bespoke programmes are officially certified. This gives learners a professional qualification that demonstrates credibility and commitment to continuous development in sales excellence.
Do you run any training about how to sell online?
Yes, we run courses that teach how to sell confidently in digital environments.
Our sessions show you how to use webinars, online meetings, and live demos to connect with customers and close deals remotely. You’ll learn how to engage prospects virtually, build rapport, and handle objections through digital channels. We also offer face-to-face courses and Social Selling Training that helps salespeople use LinkedIn and other platforms to generate leads, nurture relationships, and sell online effectively.
How long does the online sales training take?
Each module takes around 15–30 minutes to complete.
The course is designed to fit easily into a busy schedule, giving you short, focused sessions that you can complete at your own pace. This structure makes it ideal for sales professionals who want flexible development that delivers quick wins without disrupting their day-to-day work.
Who is the online sales training for?
It’s designed for anyone who wants to improve their sales performance and confidence.
The course is ideal for sales executives, account managers, and business development professionals at all levels. Whether you’re new to selling or want to refresh your existing skills, you’ll gain practical techniques that can be applied immediately. Teams looking to maintain consistent standards across remote or hybrid work environments will also find it especially valuable.
Want to know more?
Please speak to one of our team or use
our enquiry form to get in touch