Emotional Selling

What Is An Emotional Selling Proposition & Is It Better Than A Unique Selling Proposition?

Two silhouettes with heart and brain. Logic and emotion concept.

Emotional Selling Proposition – have you got one? We all know that sales are based mostly on emotion and the decision is backed up with logic. That’s the law of the salesperson! So, do we often come up with emotional selling points in our proposals? Do we develop our emotional selling propositions as well as our unique selling propositions? You’ve…

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