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Sales Tips

5 Essential Steps To Eliminate Fear When Selling

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Fear is one of the most debilitating emotions a human being can experience. It can stop you emotionally and physically from carrying out even mundane tasks, depending on the level of fear experienced. Being fearful is not something that can normally be instantly put aside. If you’re really concerned about an upcoming meeting, where you […]

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Why The Lowest Cost Can Sometimes Be The Riskiest Option

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We all know that when you buy a cheap solution, you are also losing something that paying extra would bring for you. But many people buy cheap because they don’t see the worth of paying extra. A friend of mine refuses to buy high-ticket brands because, as he puts it, ‘paying for the name doesn’t […]

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4 Simple Steps To Build A Strong & Loyal Customer Base

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Most of us would agree that it costs considerably more to get a new customer than to maintain a loyal one. So, it follows that customer retention must be a major component of an effective marketing strategy and that’s especially true for your business. From least desirable to most desirable on the customer-relationship continuum, the […]

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3 Great Ways To Motivate Your Sales Team

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As a sales manager, you are not only responsible for doing your job well, but for making sure your sales team accomplish their tasks and meet their performance goals. It is important to allow your sales people to concentrate solely on their responsibilities, meaning that you as a manager need to be accountable for your […]

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Has The Modern Buyer Changed Or Is It Just BS?

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In recent years the balance of power between buyer and seller has swung dramatically in favour of the buyer. Sellers are now faced with more professional, more knowledgeable and more powerful buyers – and the sales techniques used in previous years are no longer working. The old sales techniques around how good the products and […]

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