Telesales Training 

Set Up Appointments & Sell More Effectively Over The Phone

Make An Enquiry
Upcoming Dates

Telesales Training 

Set Up Appointments & Sell More Effectively Over The Phone

Make An Enquiry
Upcoming Dates
Header homepage

Telesales Course

Course Aim

This 1-Day Telesales Training Course is designed to help you generate more leads, set up more appointments, and make more sales over the telephone.

You will learn the essential telephone selling skills needed to feel comfortable with cold calls and develop the techniques and strategies for lead generation and selling over the telephone.

The course is formally endorsed by the Institute of Sales Management (ISM) and is CPD Certified.

After attending, you will receive the “Telephone Sales Professional” certificate from the ISM and a CPD Certificate at no extra cost.

You can attend this course along with others from different businesses or if there are a number of you, we can run this course as an in-house version and tweak anything that you need.

Selling Skills Professional Certificate CPD logo

Attend An Open Course

(We can run this as an in-house course too: Contact us to discuss.)

Course Objectives

  • Learn what a great job looks like
  • Learn the most effective outbound telephone sales calling model
  • Learn how to identify the specific needs of your client and how to match these with what you are selling/offering
  • Learn high impact opening statements
  • Learn phrases and one-liners to progress the sale
  • Learn how to avoid those dreaded silences if things are not going your way
  • Learn how to respond to objections and excuses
  • Learn how to ask for the appointment or the sale
  • Enhance your questioning and listening skills
  • Learn closing techniques of how to get to that “YES” and close the sale
  • How to get your point across without the waffle
  • Learn how to build effortless rapport with your prospects

Target Audience & Who Will Benefit

  • Telesales staff
  • Telemarketing staff
  • Incoming call handlers
  • Outbound sales staff
  • Business development managers
  • Salespeople who have had no formal training on the subject before
  • Salespeople who need a refresher and need to get “back to basics” and refocus their time and effort
  • New salespeople
  • Client relationship managers
  • Account managers
  • Commercial managers

Course Overview


Introduction & Objectives

Understanding The Telephone Sales Process

  • Learn the different stages of the telephone sales cycle and how to set appointments or make sales over the phone.
  • Understand what influences a decision and how prospects process decisions while on the phone.

Openings With Impact

  • Discover how to open your calls for maximum impact and control the call.
  • Learn how to get through the gatekeeper and to the decision maker.
  • Learn how to plan and prepare for your calls and take your conversation to the next stage.

Understanding Your Prospect’s Needs

  • Learn how to step into your client’s shoes and see the situation from their position.
  • Adapt your approach based on what your client wants and position yourself, your company, and your product accordingly.

Telephone Responses & Statements/Phrases To Use

  • Discover actual words, sentences, terminology, and phrases to use during your calls.
  • Learn how to respond to common objections such as “I haven’t got the time” and “We don’t have the budget.”

Getting To The Close & Asking For The Business

  • Learn strategies for identifying buying signals, knowing when the right time is to close, and how to close more prospects.
  • Develop a range of cold calling tips and examples to improve your results.

Close & Actions

  • Summarise what you’ve learned and plan your actions for applying your new skills and strategies to your telesales approach.

Testimonials & Reviews From Previous Attendees

Feefo logo


(Feedback from our last 10 courses)




“Was highly attentive and instilled confidence”

The course was delivered in an informal way that made all who attended feel very comfortable. The trainer was highly attentive and instilled confidence in the delegates by her “human” approach. I never felt awkward asking questions. I thoroughly enjoyed the course and hoping to go on another one soon.

“Able to help and give advice on dealing with situations”

Your trainer was excellent. He was engaging throughout the whole day and his knowledge really showed. He was able to help and give advice on dealing with different situations in my company specifically which made it very personal and I felt as though he was very passionate about delivering the course and helping us get the most out of it.


Experienced Sales Trainers

Our trainers have had years of experience both as salespeople and as trainers.

Meet a few of them to give you a feel of what they’re all about.

Helen Hamilton
Helen Hamilton


Helen has over 20 years experience. She has worked with clients like the NHS, Age UK, and Thorntons. Her engaging style, fuelled by a CIPD Certificate in L&D, makes her ideal for transformative sales training.



Bronwyn, with a decade in sales training, combines her New Insights Certified Coach expertise across finance to marketing, impacting firms like the Ministry of Commerce and CMR UK Ltd. Her dynamic approach inspires sales excellence.

Lisa Thompson


Suk’s passion for sales development shines through his 10 years in the industry and ongoing CIPD Level 5 L&D studies. His commitment to nurturing sales talent at all levels is evident in his impactful training sessions.

Training Locations


Hilton Garden Inn


Eastern Perimeter Road
Hatton Cross, London

The Village Hotel


Dolomite Avenue

The Village Hotel


Cheadle Road
Cheadle Hulme, Cheadle

Double Tree by Hilton
Central London


60 Pentonville Road
Angel Kings Cross, London
N1 9LA

Course information


The course fees are £295 + vat.

ISM & CPD Certified

This Telephone Sales Training course is a formally endorsed qualification by the ISM and is also CPD Certified. Upon attending the course, you will receive the “Telephone Sales Professional” certificate from the ISM and a CPD certificate.

Start & Finish Times

Start: 9.30am
Finish: 4.30 – 5.00pm

Included Within The Registration Fee:

  • Course manual
  • Course materials
  • Buffet lunch
  • Servings of tea and coffee throughout the day
  • ISM “Telephone Sales Professional” certificate & CPD certificate
  • Unlimited email and telephone support from your trainer after the course

Please click on BOOK NOW below to reserve your place. We will then confirm the booking through email and will send you the joining instructions and invoice.

Selling Skills Professional Certificate

Selling Skills Professional Certificate

CPD logo


Course Methods & On-Going Support

We believe that training should be practical and fun. That’s why this course is delivered in an engaging way with lots of participation. All delegates receive a pre-course questionnaire to complete so we can gauge the experience and roles of those attending so we can cater for your specific needs and requirements.

After we have delivered this course, we do not just shake hands and take your money. We like to offer you some ongoing support.

Included within the cost are the following unique support options that are available to you.


Telesales Training FAQs


Related Courses

Here are some more courses and bespoke courses that we run throughout the UK.

Our most popular venues are London, Manchester, and Coventry.

Want to know more?

Please speak to one of our team or use our online form to make an enquiry

Have You Got Any Training Requirements or Questions?

Our L&D and Training Team are here waiting to help you.

Please call us on 0333 320 2883 or click below.

Make An Enquiry