Another Way To Stand Out From The Crowd

Written by Sean McPheat | Linkedin thumb

Standing out from others cartoonRead any good books lately?

The guys in our office are avid readers. We reckon we’ve got over 1000 books between us, and they are continually being thumbed for advice, ideas and information. I’m sure I’m one of Amazon’s biggest customers!

How about you? Are you keeping up to date with your industry and your profession? If not, you can bet that your competition is.

But don’t just think about books for yourself. Think about your best clients and prospects. How can you stand out from the crowd when it comes to something different you can offer?

When you have read a great book (and I mean a great one), how about buying 4 or 5 of them for your best customers? Write a message inside the front cover in your own writing, and date it. Give it to your customer. Put something like, “I hope this helps you just as much as it helped me”. Then sign it.

Every time your prospect or customer picks up the book to read it, he is reminded who sent him the book. And that’s a good thing for you.

How many salespeople send good books to your prospects and customers? I’ll let you guess! It’s a little-known secret that screams out you’re REAL QUALITY!

The road to success in sales means doing things other salespeople are not doing. And buying them a book that they hadn’t thought of buying themselves might keep your name at the forefront of their mind. And that can only be good for business!

Before I sign off, here are some more tips on becoming a great sales person:

Happy Selling!


Sean McPheat

Sean McPheat
Managing Director

MTD Sales Training

450 sales questions free report

Originally published: 15 October, 2010

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