Start Your Telephone Cold Calls Like This

Written by Sean McPheat | Linkedin thumb

Businessman talk on phoneRobotic.

That’s what 99% of telesales people sound like when they open a call.

They get you on the phone and then immediately “show up and throw up” all over you with the same old, same old phrases such as:

“How are you today?”

“My name is Jo Blow from XYZ, we specialise in…”

“You don’t know me but my company increase…”

“Can I ask you a question Sean…”

I could go on and on!

The issue with all of these is that the caller assumes that I’ve got the time and desire for the conversation.

I mean, after all, I’ve been waiting in all morning for your call haven’t I? 😉

Instead, you need to ask if it’s a convenient time to chat.

Here are just some of the openings that we cover in our Telesales Training. I like these:

“Hi John, it’s Sean from MTD. Have you got a minute?”

“Hi John, it’s Sean from MTD. Can you spare me 5 minutes?”

“Hi John, it’s Sean from MTD. I hope I haven’t caught you at a bad time. Can you spare me 2 minutes?”

By doing this at least you are asking their permission to ask them a few questions and to get into a conversation.

If you have not got a willing ear then move onto the next or better still schedule a call with them. It can actually work in your favour to get a “I’m really busy at the moment” response. With this go for the kill and schedule some time in to talk!

Happy Selling!


Sean McPheat

Sean McPheat
Managing Director

MTD Sales Training

450 sales questions free report

Updated on: 25 February, 2014

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