Looking for Good B2B Leads? Get LinkedIn!

Written by Sean McPheat | Linkedin thumb

LinkedIn networkWith the influx of social networking sites flooding the Internet, LinkedIn has emerged as the premiere resource for business professionals.  Launched in 2003, LinkedIn reports to have more than 120 million registered members in over 200 countries worldwide.  Business professionals around the globe use LinkedIn to establish a professional profile, reconnect with colleagues, share information and look for jobs or hire talented professionals.

Elevating business networking to the highest e-level, LinkedIn also affords users the opportunity to forge new relationships by advertising, posting articles and participating in industry specific discussion groups.   Boasting over 21 million unique visitors per month, LinkedIn is an excellent resource for business contacts.

Search LinkedIn
When looking for business-to-business contacts, you can search LinkedIn.  With a free basic membership, you have access to a ton of information on millions of members.  Perform a basic “company” search by entering the type of company you are looking for and get instant results.  For example, you could enter a search for businesses that sell business supplies and equipment in the UK, and get a list of organisations that have members on the site.  For specific contacts, use the “people” search, enter a company name and get results of individuals in that firm.

Enter “MTD Sales Training,” in a people search for instance, and you will get information on yours truly, followed by our Training Director and our Head of Training.  With a deeper advanced search, available with a paid registration, you can enter such search parameters as job titles and company size or focus only on Fortune 500 firms.

Get Contact Information
Often LinkedIn members will publicly list contact information like a website or business email address.  However, even if such is not available, through the network, you can still send that person a message.

Join Discussion Groups
Then, join discussion groups or start your own group to stay in touch, promote yourself and generate contacts in any area of business you need.

So when you get that company that has the “no-name” policy and you need a contact, don’t get locked out…get LinkedIn!

Happy Selling!


Sean McPheat

Sean McPheat
Managing Director

MTD Sales Training | Image courtesy of Big Stock Photo

450 sales questions free report

Originally published: 9 September, 2011

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