5 Steps To Pick Yourself Up After A Lost Sale

Written by Sean McPheat | Linkedin thumb

businessman with Grow graphImagine the scenario – you’ve invested heavily in time and effort into something you wanted badly and were counting on succeeding, like closing a big deal.

In spite of all your great efforts, you’ve now been told you weren’t good enough.

You finish the conversation or reading the email and sit back and reflect.

What’s the best way to deal with this kind of setback?

Well, it happens to the best of us, and the first reaction might be to feel you’ve been duped or this is now a personal crisis.

However, you need to quickly get back on track and recognise that this might have happened now, but it doesn’t have to happen again in the future.

Here are five recommendations you can follow that will get you up-and-at-‘em again quickly and effectively.

Acknowledge it’s happened.

Don’t go into denial or start blaming others or building recriminations. It’s something that happens to everyone, so you’re not being picked on by some negative force-field. Accepting it’s happened is the first step in changing the mind-set appropriately.

Share what happened with someone else

This could be a colleague or a social friend. Simply sharing the response you got can often get rid of the feelings for you. Resist the temptation to slag off the prospect or blame other people or situations for the loss; instead, just concentrate on the facts. This happened, that happened, what can we learn from it, now move on. It sounds simple, but it’s the best and most cathartic way of leaving it behind and pressing on. You can’t change anything that’s happened, though you can control your response to it.

Identify learning points

If you are able to take lessons from what happened, you focus on what you could do better next time, rather than focussing on what went wrong. Here, you don’t wallow in the victim mode; you identify what happened, you analyse how you could change if the same thing happened again and you quickly move to the place where you make sure you don’t repeat repeatable mistakes.

Remember what it feels like to win

This is a better way of viewing your past than dwelling on the losses. You think of successes you’ve enjoyed, then ‘anchor’ them in your mind-set. You create a winning mentality so you can feel positive the next time you ppick up the phone or send off an email. Bringing up those positive feelings of winning and closing deals with over-ride any symptoms left from losing.

Keep everything in perspective

This may be a loss, a big one. But think of it as a dropped stitch in the woven tapestry of your career. You can pick up again and the next attempt could be successful. As long as you learn from the experience, you can identify what you may have to do to change things around. Remember that your true significance is not tied up with your results. Life is much bigger than that. If you keep everything in perspective, you won’t dwell on anything that happens and tie it in with your character or personality; instead, you’ll see it for what it is…a learning experience that can take you forward and help you achieve in the future.

Happy Selling!


Sean McPheat

Sean McPheat
Managing Director

MTD Sales Training | Image courtesy of Dollarphotoclub

450 sales questions free report

Originally published: 30 September, 2015

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