Two Quick Retail Sales Tips

Written by Sean McPheat | Linkedin thumb

Woman Making Debit Payment

I was in Dublin recently with a MAJOR player in the food retail industry and it reminded me of two of the very best retail sales tips that every store should use.

So it doesn’t matter what you sell in your store, use them!

And if you don’t sell in retail then next time you are in a store see if the sales assistant uses any of the following one liners on you.

If they don’t have a smug look on your face knowing that they are leaving a lot of money on the table!

Retail Sales Tip 1

When a customer reaches the counter ask:

“Did you find everything you were looking for today?”

Simple as that.

Sometimes you forget what you went in for. Sometimes you just couldn’t lay your hands on an item.

Let’s look at the math.

If you had 50 stores and during each interaction at the till your staff asked:

“Did you find everything you were looking for today?”

Over a day I would assume that each store would make an additional £20 (let’s be ultra conservative here).

I mean, one item could be £20! So I am being ultra-cautious here just to illustrate my point.

50 stores x £20 = an additional £1,000 per day

Let’s assume 300 shopping days.

300 shopping days x £1,000 per day = £300,000 in additional turnover.

A no brainer if ever I saw one!

Imagine if this figure was an additional £100 or £200 per day?

We’re talking big numbers.

Retail Sales Tip 2

“Can I help you?”

That’s what you normally get asked when a shop assistant creeps up on you in a store.

And how do you reply?

“Just looking”

Of course you do!

Try saying this instead…

“Hi there, what can I help you to look for today?” or “Is there anything I can help you to look for?”

How are they going to say “Just looking” now?

It won’t make any sense.

I’m not going to say it will work every time but you’ll sure get better results than asking “Can I help you?”

Happy selling and if you’d like more tips like these then think about attending one of our Retail Sales Training Courses.

You’ll add a lot to your bottom line without the hard sell. We hate the hard sell. You’ll come across as an expert in your field and at the same time be able to offer up and cross sell products without looking pushy.

Happy selling!

Sean

Sean McPheat

MTD Sales Training | Sales Blog

450 sales questions free report

Originally published: 19 November, 2019