Recovering From The COVID-19 Sales Wrecker

Written by Sean McPheat | Linkedin thumb

Covid-19 impacts on sales

Selling is tough at the moment isn’t it?

We’ve had over 82 sales training programmes postponed!

Some have moved over to virtual channels like webinars and online training but a lot are just waiting it out.

You might be in the same situation.

If you are, I hope this tip might help you.

It’s easy to panic in times like this, so I wanted to give you some tips on what you should be doing now.

Don’t Panic – Step Back

Don’t just throw mud up against the wall hoping some will stick.

Don’t knee jerk and drop your pants either in terms of your pricing, you’ll look desperate.

Also, you will pull through this so think how you will look after it as well.

Take a step back and start to plan what you can do.

What can you control?

Are there any alternatives you can offer?

Contact Your Clients & Pipeline

Be proactive and make sure all of your contacts know you’re open for business (if you are of course!)

Ensure they know you are there for them.

Ensure they know how to order or if processes have changed.

Show them that you care and are not just after their money.

I’m being bombarded with sales pitches at the moment.

I get that people are desperate but it’s really showing.


Communication Tech Strategy

Work out how you are going to communicate and become an expert at the tech.

What’s it going to be?

Zoom? Skype? Email? Phone?

Think how your clients like to be communicated to.

Some might prefer the phone so don’t ram video conferencing down their throat just because everyone is virtual working.


Working Remotely

If you’re not used to it, it can be tough to start with.

Make sure you have a routine, take time for exercise.

Have a proper break for lunch.

Have a “virtual coffee” over video or a call with a colleague.

Also, don’t worry if you’ve got the kids in the background or the dog barking.

These are difficult circumstances so most people will cut you some slack


Get Social

If applicable get on LinkedIn and start using it.

Don’t just pitch. Instead use it show you are an expert in your field.

Network with prospects and clients.

Do more and be consistent.

Stay Safe

Above all else, stay safe my friend. You need to get through this.

These are difficult times and it’s your time to take a step back, think things through and be creative.

Sometimes you don’t need to be the best to win business.

Sometimes all you have to be is different.

If you want to use some of your time to brush up on your sales skills whilst homeworking then we’ve got a number of Sales Courses Online that can help. Also, check out our Social Selling Training.

All the best and I’ll send you some more tips next week.

Happy selling!


Sean McPheat

Sean McPheat
Managing Director

MTD Sales Training | Image courtesy of Master Isolated Images at

Sales DNA

Originally published: 31 March, 2020

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