A sales leader attending of our Sales Management Training programmes was asked what he considered to be his biggest priority at work.
We thought he would have said ‘hitting targets’ like everyone else had said on the programme. This sales manager said something rather intriguing. He said that his biggest priority had to be keeping his team motivated and inspired.
That was because, if he managed to achieve a highly-motivated team, it was much easier to achieve his targets.
If he just concentrated on hitting targets, he said he would have to micro-manage and autocratically work with his team to achieve the end goals.
It’s an interesting thought.
Is focusing on having a highly motivated team more important?
Well, yes and no.
Yes, because without having a team of inspired and motivated sales people, you are continuously having to ‘be there’ to support and coach them, taking a heavy burden on your shoulders and creating hard work for yourself.
And no, because even a highly-motivated team can suffer from outside forces that will stop them achieving goals.
So, what can you do to ensure both?
How can you achieve goals and keep your team highly engaged?
And what are the demotivators that can affect morale and drive?
Here are ten ways:
Motivation 1: Keep the vision and goals clear in everyone’s mind
Demotivator 1: Focus on the minutia and make everyone concentrate on micro goals