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  • Matt Hammond

    Good points – especially about responding immediately.

    Most people who use the web to find solutions to their problems want a resolution as soon as possible – so prospects usually broadcast their needs to a number of potential vendors.
    Responding right away allows you to tie up the prospects TIME such that they do not continue to solicit more vendors, and if you are able to convince the prospect that you are able to deliver an acceptable solution at a fair price, they will often shut down efforts to solicit other vendors.

    Likewise, waiting even a day to respond to a prospect means they’ve likely continued their search after initially contacting you, which increases the likelihood that they will find someone else who is ready to get started right away.