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Sales Stories

6 Ways To Accurately Measure How You Differentiate From Your Competitor

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Today’s world is merciless if you don’t match your competitive offers and design quality. The business road is littered with companies who have failed in their attempts to launch or develop product or service offerings that fell short of the competitions. How can you differential effectively against your competition? What can make you stand head […]

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The 11 Worst Excuses Sales People Make When They Miss Their Targets

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When I managed a team of salespeople it was always interesting to hold meetings with them when their targets hadn’t been met. I often had to smile to myself when they were avoiding eye-contact, rubbing their hands together, breathing heavily, umming and erring as they tried to find specific reasons to back up their poor […]

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How To Guarantee Your Audience Will Sit Up And Take Notice

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Once in a while, I come across a film or video that makes an impression on me and I say to myself that I have to let as many people as possible see it. This particular short film amused and intrigued me at the same time. You know when you fly in an aircraft that […]

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Would You Employ Any Of Lord Sugar’s Apprentices?

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Yes, it’s excruciating, painful and hilarious. But it’s also a great study programme for those of us interested in the psychology of the fame-seeker. And the interest is shaken, stirred and served up with a delicate slice of hyperbole in this season’s BBC1 extravaganza, The Apprentice. I love to see how these obviously intelligent people […]

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How a Marathon Runner’s Mind-Set Can Improve Your Sales

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I’m always interested in what makes a person successful in their area of responsibility. In order to be successful, the key has to be how they think about things.  Success for many people can be summed up in just seven words: “It is what you think it is!” Success for some is become rich with […]

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