The Sales Director role is considered to be the lifeblood of many companies because of the strategic and operational role they play in the success of the business.
Recruiting for the role can be a painstaking experience, especially when there are so many good candidates out there.
How can you attract the right one for your business?
How can you differentiate the great from the average, so you stand a better chance of choosing the right person?
The quality of your questions will make the biggest difference in this challenging process.
Interview questions for Sales Directors
Below I’ve listed 171 interview questions that will help you sort the wheat from the chaff if you’re interviewing a Sales Director.
And if you’re a Sales Manager or a Sales Leader applying for a Sales Director role, please take notice of these so you can prepare effectively for your upcoming interview. Sales Director Skills are different than that of a sales manager. There are some similarities and some big differences.
Industry And Market Interview Questions
These are questions based around how well the Director of Sales understands the marketplace and how they will create a strategy and a plan to dominate it.
Help me understand your approach to our particular vertical markets and examples of net new name business won.
How will you address your relative lack of experience in the xxx industry?
Could you describe your achievements to date in the xxx industry?
How would those achievements assist you in performing well for our company?
Tell me about your viewpoint on how buyers in this industry have changed over the last 5-10 years
What do these changes mean to your role as (Director of Sales)?
What future changes do you see in this industry that will affect the way you develop your team?
How would you best protect our margins at key customers in an increasingly competitive environment?
Explain your understanding of the market as you see it at the moment and the direction it may take in the future
How do you stay updated with the latest trends in this industry?
What tools do you use to track these trends and changes?
What tools do you use to predict changes in the industry?
Explain your sales plan to penetrate other local, regional, and foreign markets?
What market trends do you think are the most critical?
What do you think you can do to stimulate a significant change in the sales industry?
What do you know about data analysis?
What are some of the data analysis tools you have used in the past?
Of course, how the sales director has performed in the past and how they will manage and lead sales performance in the future is critical. Therefore, asking interview questions around this topic is very important.
Give me an example of what steps have you taken in the past to demonstrate attention to value and a focus on ROI?
Can you give me examples of new business you have won, and what your specific role in winning it was?
What do you expect your overall earnings to be and why?
If we chose you, talk me through 30-60-90 day plan on how you would add value to our company?
What will you do in the first month in this job?
Give me examples of how you have leveraged your previous role to achieve better results
How would you describe the best sales account you have been involved with, and what was your contribution to its success?
Tell me about one of your biggest failures in a sales environment and what you learned from it
What is the best thing you have achieved in your career so far?
Do you have any new and unique ideas that would help you to develop and implement a definitive sales strategy and account management strategy for our company?
How well do you work under pressure?
How do you deal with tight schedules and deadlines?
Have you been consistent in meeting your sales goals?
Do you have a strategy for closing sales deals?
How well do you think you are prepared for this job based on your previous experiences?
What is sales forecasting, and what methods have you used in doing so?
Do you think it is important to know about your client before taking them on board?
What do you look out for in a client before doing business with them that you think would be in the best interest of the company?
Do you think you should stop pursuing a client at any time? If so, then when is the right time?
How good are you at dealing with clients with diverse backgrounds?
Do you believe in cultivating long-lasting relationships with clients or constantly hunting for new ones?
And what do you think is the best option between these two in the long run?
Are you comfortable in turning away clients that you might think are not the right fit for the company? Have you ever had to do it previously?
I hope those were useful interview questions for you sales managers and sales leaders out there? Don’t forget me when you get your new sales director role! What a sales manager does is different to what a sales director does. It’s a different level of thinking.
You might also have a Sales Role Play Interview as part of the selection process so it’s important that you’re prepared. If you’re currently a sales leader want to add a formal sales accreditation to your CV then take a look at our Sales Management Training.