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4 Simple Steps To Build A Strong & Loyal Customer Base

Loyalty Magnet

Most of us would agree that it costs considerably more to get a new customer than to maintain a loyal one. So, it follows that customer retention must be a major component of an effective marketing strategy and that’s especially true for your business. From least desirable to most desirable on the customer-relationship continuum, the sequence is: “new” to “repeat”…

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5 Ways To Create, Develop & Maintain Optimism As A Salesperson


Optimism has been described as a mental attitude reflecting a belief or hope that the outcome of some specific endeavour, or outcomes in general, will be positive, favourable, and desirable. It comes from the Latin ‘Optimum’ meaning ‘best’ and is often used by sales managers when they refer to their sales teams having the right attitude. But when things aren’t…

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8 Questions Sales Managers Have To Regularly Ask Themselves


It’s not easy these days managing a sales team. There’s the external pressures of competition, legislation changes, the economy, client expectations, product development and the like, along with the internal concerns of salesperson morale, budgets, target-setting, product quality and many other things that can affect performance. So, what should sales managers concentrate on to still maintain some kind of control…

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22 Ways To Critique Your Sales Meetings

Customer and agent sitting

One of the best salespeople I ever worked with gave me a hint into his working life and what made him so successful. He once said to me, “Sean, what do you do after a sales meeting that ensures the next one will be even better?” That question struck me because, basically, I hadn’t considered it much before. I used…

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7 Ways To Reduce The Potential Cost Of Losing A Salesperson

Losing A Salesperson

I once spoke to a sales manager who was complaining about how many salespeople he had lost in the previous three years. He was asking me if we could run a motivational programme for his team so that they would go out and sell more stuff, and stay longer at his company. I asked him if he had calculated the…

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What Are The 3 Key Points You Should Mention At Your Sales Meetings? (Find Out Here…)

Handshake At Meeting

So much has been said about how sales meetings should be carried out and I’m sure you’ve read most of them. The sales meeting can make or break any deal, so it makes sense to get this important stage of the sales process correct. I’ve found that it probably boils down to just three key points, and I give you…

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6 Business Questions To Ask Your Prospects To Build Rapport

A salesman in doubt

One of our trainers asked on a sales course recently how they open their visits with customers. Many offered the idea that they should build rapport with customers by commenting on the weather, some items the prospect has in the office, what their journey was like that day, and so on. Our trainer asked how long they take to ask…

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“I Can’t Get My Prospects To Return My Calls!”

Young woman sitting on top with phone

It’s one of the biggest complaints we hear in our sales programmes. “My prospect won’t return my call!” Of course, it’s the prospect who’s missing out, isn’t it? It’s the prospect who should be doing the work isn’t it? It’s the prospect who should be picking up the phone after you’ve left your message and begging you to come and…

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10 Ways You Know You’re A Sales Person

Large group of business people

It’s completely normal to pick up on small habits when working in sales, whether you’ve been in the role for a year or for ten! But how do you really know you work in sales? We’ve put together a funny video including all the ‘sales person signs’. Take a look at it below: Well what did you think? Relatable? I thought…

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The Best Answer To ‘Can You Match Their Price?’

discount stamp

Most salespeople dread the question that asks if you can match the price the competitor has offered. It immediately puts you on the back foot, as you probably wanted to concentrate on how your products would benefit the prospect and now they want to discuss price. It can be hard to judge when price should be brought up in the…

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