I was in Dublin yesterday with a MAJOR player in the food retail industry and it reminded me of two of the very best retail sales tips that every store should use.

So it doesn’t matter what you sell in your store, use them! And if you don’t sell in retail then next time you are in store see if the sales assistants use the following two one liners on you. If they don’t they are missing out on tons of sales!

RETAIL SALES TIP 1

When a customer reaches the counter ask:

“Did you find everything you were looking for today?”

Simple as that. Sometimes you forget what you went in for. Sometimes you just couldn’t lay your hands on an item.

Let’s look at the math.

If you had 50 stores and during each interaction at the till your staff asked:

“Did you find everything you were looking for today?”

Over a day I would assume that each store would make an additional £20 (let’s be ultra conservative here).

50 stores x £20 = an additional £1,000 per day

Let’s assume 300 shopping days.

300 shopping days x £1,000 per day = £365,000 in additional turnover!

A no brainer if ever I saw one!

RETAIL SALES TIP 2

“Can I help you?”

That’s what you normally get asked when a shop assistant creeps up on you in a store.

And how do you reply?

“Just looking”

Of course you do!

Try saying this instead…

“Hi there, what can I help you to look for today?” or “Is there anything I can help you to look for?”

How are they going to say “Just looking now”?

Heppy selling!

Sean

Sean McPheat
MTD Sales Training

Telephone:
0800 849 6732

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